Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]
Sword and the Script
JANUARY 9, 2024
In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all.
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