PR for Anyone

AUGUST 17, 2021

It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

Trends 246

Trends Television Exercises Pitching 246

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio.

Trends 157

Trends Publicity Marketing Case Study 157

Agility PR Solutions

OCTOBER 12, 2022

A newly released study from marketing services provider R.R. Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them.

Trends 91

Trends Strategy Marketing Study 91

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. There are no doubt some studies that could back up that claim.

Trends 147

Trends Instagram Creativity Small Business 147

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

Agility PR Solutions

NOVEMBER 13, 2022

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the study also finds that when it comes to […].

Advertising 78

Advertising Advertising Trends Brand 78

Agility PR Solutions

APRIL 28, 2024

The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies.

Creativity 110

Creativity Content Marketing Marketing Study 110

Agility PR Solutions

MARCH 13, 2022

How are small businesses prioritizing their digital marketing? New research from design, marketing, and development firm directory Top Design Firms reveals that the main digital marketing goal of small businesses is expanding their brand awareness (19 percent) or generating more website traffic (19 percent).

Small Business 96

Small Business Social Media Trends Marketing 96

Agility PR Solutions

JULY 11, 2022

As marketers and communicators are aware, back to school shopping is one of the biggest retail moments of the year—and new research from global influencer marketing platform LTK reveals that this season will be defined by two main factors: affordability and convenience.

Study 78

Study Consumer Retail Marketing 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Here are some of the key trends all businesses should be #following this year. What about B2B marketers?

Social Media 272

Social Media Trends Media Instagram 272

Prohibition

OCTOBER 2, 2023

Struggling to make your B2B marketing ‘sexy’? In our latest podcast episode, we have the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. It’s one of the biggest struggles facing marketing directors today, with over 19% of marketers saying its their biggest hurdle.

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. According to study after study , diversity and inclusion affect the bottom line. What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78

Privacy Study Data Consumer 78

Agility PR Solutions

JANUARY 24, 2021

A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization.

Trends 155

Trends Industry Survey Leadership 155

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 101

Survey Trends Marketing Creativity 101

Agility PR Solutions

DECEMBER 1, 2022

A new research study from creative transformation firm WPP and SeeHer, a global movement to accurately portray women in marketing, advertising, media and entertainment, reveals critical gaps and opportunities focused on women and people who identify as women across reproductive care, weight diversity and mental health.

Study 78

Study Marketing Media Advertising 78

Deirdre Breakenridge

NOVEMBER 13, 2017

Not only did we witness numerous crises and campaigns, but also several new trends emerged. Closer link between PR and Marketing. Everyone knows that PR and Marketing have always been considered cousins of one another. Clearly, the two worlds of PR and marketing are becoming more interconnected everyday. Conclusion.

Trends 0

Trends Storytelling Creativity Reputation 0

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

NewsWhip

JUNE 2, 2020

CASE STUDY. Marketing and Advertising. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. Reebok: reactive marketing and newsjacking. The post Case Study Turbine Labs appeared first on Newswhip. Company Size.

Case Study 78

Case Study Study Viral Data 78

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. Here are some of the key trends all businesses should be #following this year. What about B2B marketers? It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B. Those are some of the drawable conclusions from a study by the Demand Gen Report.

B2B 86

B2B Study Survey Enterprise 86

Sword and the Script

OCTOBER 7, 2014

It was the 5 th annual B2B Content Marketing Survey which conjured up that memory – from perhaps a more frightening part of my mind. Marketers who put their content marketing strategy to pen and ink, were twice as likely to consider their organization effective – 60% to 32%. Rhythm and ROI.

Content Marketing 129

Content Marketing Study Marketing Survey 129

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Initial Coin Offering (ICOs) will come to content marketing. Read the full article on the 10 Trends. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams.

Trends 149

Trends Small Business Content Marketing Training 149

Agility PR Solutions

MAY 12, 2021

Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously possible. The combination […].

Survey 140

Survey Study Technology Data 140

Agility PR Solutions

AUGUST 30, 2020

Real-time communications app PubNub announced findings from its first State of Chatsurvey, revealing the importance of chat as part of a business’ offering, critical chat functionality, and trends in use cases beyond productivity and personal communication.

Study 136

Study Trends Technology Communications 136

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Influencer marketing is all about storytelling. Currently, video marketing represents more than three-quarters of all Internet traffic.

Trends 68

Trends Marketing Storytelling Construction 68

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago. appeared first on Agility PR Solutions.

Study 154

Study Brand Branding Survey 154

NewsWhip

JUNE 2, 2020

CASE STUDY. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Reebok: reactive marketing and newsjacking. The post Case Study: Bauer appeared first on Newswhip. Ali Wilkinson, Digital Content Manager. —. Company Size. ” . —.

Case Study 78

Case Study Study Radio Analytics 78

Prohibition

JULY 13, 2021

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Discover the latest updates and trends across the various social media platforms below! According to the study, the platform found that ‘people want more flexibility’.

Social Media 62

Social Media Trends Pinterest Radio 62

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Landis PR

NOVEMBER 13, 2023

In elevating visibility for your green initiatives, EPR agencies can help businesses navigate the global market, stay proactive and remain relevant in a sea of competitors. Environmental Public Relations The post  Sustainability isn’t a Trend – It Should be Your Bottom Line appeared first on Landis PR.

Trends 64

Trends Ethics Journalism Consumer 64