Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249

Crisis Chemicals Crisis Management Television 249

PRSay

JUNE 5, 2023

Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates. Every local PBS affiliate has seemingly been doing marketing for it. How is the show promoted? I ran digital for The Onion and “The Daily Show.”

Storytelling 60

Storytelling Tourism Travel Local 60

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. That sounds like sage advice for companies in the business-to-business market with a long sales cycle. Qualify hard, close easy,” he said.

Marketing 60

Marketing B2B Local Customer Service 60

Beyond PR

MARCH 22, 2018

Just measure it in inches.” Consider this familiar scenario: You have a great product or service, and you’re excited to get your story out to the market. Broadcast – television and radio. Gain market intelligence by tracking your competitors and key topics within your industry. ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Presspage

AUGUST 22, 2017

With communication and marketing taking the lead in adapting online changes, PR has been pushed to embrace the latest trends and adapt to the changing world around us. Measurability of PR efforts is increasingly important. Offline PR efforts, such as events, will need to be measured in terms of ROI.

Trends 79

Trends Measurement Television Consumer 79

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Maxim Behar

JANUARY 11, 2024

The fact that there are leaders, the fact that there are managers, the fact that there is freedom, the fact that there is a market whatsoever. But we have a market. It's more marketing than it is management. Host: Artificial Intelligence is also entering the market in companies I think at a rapid pace.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

JANUARY 28, 2024

First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. Everything is measurable, and for the first time, this is happening in media worldwide. But in the end, there is a market for everyone.

Radio 59

Radio Ethics How To Writing 59

Maxim Behar

JULY 26, 2021

Back to your question, he Israeli market, before COVID was the main market for many Bulgarian destinations, such as Kyustendil, Devin, Hissarya, Velingrad. The hotels there literally depended on this market. In the domestic market, as you may know that Bulgarians travel more often and for a shorter time in recent years.

Tourism 52

Tourism Hotels Brand Branding 52

Flatiron Communications

MAY 7, 2015

There is no shortage of pundits waxing on the subject of measurement in public relations. Today, savvy marketers talk about “engagement” metrics and the actions that can be attributed to that engagement, e.g., product purchase, stock movement, movie/concert attendance, etc. Earned media (i.e.,

Video 28

Video Print Television Journalism 28

Maxim Behar

JUNE 12, 2024

You are with the Bulgarian National Television podcast "The Truth About…". When it is written or even from the television screen when they look at the camera, the host should try to see their viewer – the person who is listening and should understand them. Host (Nadya Obretenova): Hello! My name is Nadya Obretenova.

Ethics 69

Ethics Social Media Travel Newspapers 69

Cision

JULY 27, 2016

You have a big marketing campaign coming up and you really need to make a splash with this one. Data from your past marketing efforts is the roadmap you need to ensure that your next campaign does better than all the rest. Now we can measure the actions of our audience down to the click of a link in a tweet.

Marketing 120

Marketing Analytics How To Instagram 120

Maxim Behar

DECEMBER 16, 2021

In general, this year was super interesting in terms of marketing and sociology in Bulgaria. We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. Results "Elections 2021", "Measures", etc.

Google 52

Google Engineering Sports Comparison 52

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.

Publicity 63

Publicity Small Business Advertising Advertising 63

PR Conversations

APRIL 8, 2015

Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. We are so familiar with everything being marketed at us, and being urged to market ourselves, that it is inevitable a chapter focusing on ‘customers and prospects’ from 1948 will seem dated.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. We are so familiar with everything being marketed at us, and being urged to market ourselves, that it is inevitable a chapter focusing on ‘customers and prospects’ from 1948 will seem dated.

Retail 40

Retail Radio Advertising Advertising 40

Norton's Notes

SEPTEMBER 25, 2015

He managed to convince me to get off my backside, jump on a plane and go and listen to a few other clever marketing people speak for once. If you want to be successful in the marketing space you have to keep looking out for new innovations in the industry and this is one, albeit one with a new funky name anyway. Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. We can use it to measure and evaluate our success. And most of the time they don’t.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. There are examples offline and online in almost every market. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. The internet is the most obvious form of digital media.

Ethics 52

Ethics Communications Print Television 52