Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations. This is an excellent question, and a common fear.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Brittany Joyal, Account Executive. Annie Perkins. Vice President. Contact us today !

Print 60

Print Media Travel Wireless 60

Cision

MARCH 1, 2016

SoMe = Facebook, Twitter, YouTube. A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? Cyprus may be on to something… 3.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc.,

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

FEBRUARY 5, 2016

Also, kids are taking the internet by storm with their YouTube channels and toys. What social media platforms do you find most useful for pitches? I’ve had tons of local outreach through Twitter lately too. Sally has ONE viral post that brings in all those views. I love Instagram and Facebook!

Pitching 120

Pitching Instagram Viral YouTube 120

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

PR Conversations

APRIL 27, 2015

Anywhere that has no media–only kidding. Just about anyone who has been wrongfully accused and dragged through the mud, particularly by the media. She didn’t seem to mind, but of course by then we were old acquaintances. Who would you describe as a PR hero or villain? My PR hero is my mentor, Edsel Bonnell.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Anywhere that has no media–only kidding. Just about anyone who has been wrongfully accused and dragged through the mud, particularly by the media. She didn’t seem to mind, but of course by then we were old acquaintances. Who would you describe as a PR hero or villain? My PR hero is my mentor, Edsel Bonnell.

Film 40

Film Crisis Communications Ethics Crisis 40

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. Here’s a simple checklist for a little social media competitor audit. YouTube: How many views do they get? The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

AUGUST 28, 2019

At Fractl, we found that on average, our dataset-based projects produce about 14 more media stories than our survey-based campaigns. Social Media Content Analysis. As marketers, we know the importance of social media in understanding more about our audience and increasing awareness of our brands and services. . Video Content.

Survey 98

Survey Data Comparison Analysis 98

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Sword and the Script

NOVEMBER 11, 2014

The party room rivals any I’ve seen in the local area. I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area. We post the photos to social media. Marketing marketing strategy viral marketing' How much does it cost? Marketing as a Profit Center.

Marketing 114

Marketing System Viral Insurance 114

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. On Facebook, Twitter, YouTube, and all those other social networks. Here’s a simple checklist for a little social media competitor audit. YouTube: How many views do they get? How active are they?

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

Video 87

Video Facebook Twitter Viral 87

Mark My Words

MARCH 6, 2018

What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention. Today we would call them ‘influencers’, although many who claim this title are little more than preachers to a YouTube silo. Are we now desensitised to its effect?

Brand 60

Brand Branding Film Print 60

Prohibition

DECEMBER 17, 2021

In today’s social media-driven world, a good crisis management strategy is more important than ever. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Who needs crisis communication? Police officers. First responders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mark My Words

FEBRUARY 23, 2018

Thanks to social media people with no formal training in public relations can broadcast their complaints, no matter how trivial, to an audience to rival that of most nationals. What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention.

Print 60

Print Viral Film Construction 60