Prohibition

JULY 27, 2021

For LinkedIn and Facebook, longer content that tells a story and builds a bigger picture of your brand is likely to be more engaging. It’s an app that is solely dedicated to video content and allows brands and users to be really creative and tap into the latest trends. Video content on LinkedIn.

Video 62

Video Social Media Media Instagram 62

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Some 60 percent of B2B customers ultimately make decisions based on some type of content they’ve encountered in the sales funnel process, so it behooves PR practitioners to take advantage of this trend. B2B is about people as much as products and companies.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Expertise is the gift that keeps on giving, particularly for large stories about complicated issues, important trends, or previously obscure developments. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. Understanding PR & IR Basics 1. What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 25, 2023

Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes. By effectively managing brand reputation, retailers can maintain customer trust and loyalty, even in the face of challenges or a crisis.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. But if your campaign is targeting older people who do not use social media frequently and aren’t up to speed with current trends, it may be completely lost on them.

Video 62

Video Product Launch Film Social Media 62

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 90

Meeting Transportation Media Journalism 90

PR Fuel

JANUARY 24, 2022

Use the data to determine how your brand story corresponds with market trends. Focus your research on competitors’ campaigns, websites, and LinkedIn pages. Use press releases to spread awareness for a product launch or an important business milestone. Draft an Eye-catching Press Release.

Creativity 111

Creativity Data Measurement Product Launch 111

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. Take some practical steps like making sure your company LinkedIn profile is up to snuff and well-written job descriptions and ads are at your fingertips.

Meeting 136

Meeting Software Product Launch Agency 136

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Communications Conversations

JULY 19, 2018

That is, I’ve followed him on a combination of Twitter and LinkedIn. And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. Since we’re talking trends, what are the key trends you’re talking to your teams at Toro about in 2018? Opinionated.

Social Media 60

Social Media Media B2B Content Marketing 60

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. By knowing who’s talking about your industry, you can identify media coverage trends that inform the distribution targeting you select.

Strategy 96

Strategy How To Software Media 96

Beyond PR

AUGUST 30, 2016

Jobs and Workforce Trends. Product launches. With technology changing all the time, college students like to stay in-the-know on the products that could become popular on campus. Don’t have a new product coming out but you’re interested in reaching out to 18-22 year olds? So what kind of news would they want?

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective.

Interviews 99

Interviews Publicity Technology Social Media 99

NewsWhip

JUNE 10, 2021

Follow Chris on LinkedIn. It comes down to product launches. So for me, I guess, Belinda, it really goes back to your scorecard of how do you define those, and be happy to connect more separately on LinkedIn if you have specific questions. Please reach out on LinkedIn if we’re not connected already.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Karen Freberg

JUNE 24, 2019

Second, diversity and representation continue to be key trends many brands and agencies are looking at not just for their campaigns, but also for their work. We had a panel with Adobe, LinkedIn, Facebook, and Pinterest to talk about creating sustainable partnerships with each of the brands.

Education 64

Education Creativity Pinterest Facebook 64

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. A major challenge we should each embrace is constantly keeping our skill set updated, as well as general trends in the industry. Online she can be found on Linkedin and Twitter. Framework.

Interviews 40

Interviews Enterprise Corporate Internal 40

Remote PR Jobs

SEPTEMBER 25, 2023

The impression and traffic to one web article can be leveled up by connecting stories and sharing with different brands’ fans, whether it be through reposting business news on LinkedIn or sharing a perfect consumer-facing press placement in Instagram Stories with a swipe-up link.

Media 100

Media Print Radio Consumer 100

Prohibition

AUGUST 25, 2021

If you’re looking to share a quick, unedited clip to showcase a new product or tap into a trend – reels are the best tool to use on this platform. LinkedIn – native video. Video performs impressively well on LinkedIn. TikTok – The latest trend. TikTok has gained traction over the last year with 1.1

Video 105

Video YouTube Instagram LinkedIn 105

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders. These videos can be easily shared with media who may not have attended but want more information about key announcements or trends.

Conference 95

Conference Trade Shows How To B2B 95

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

Media 71

Media Automotive Resources Financial 71

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. For events, you want to reach audiences outside of (and including) your followers.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

AUGUST 4, 2016

Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business. Instagram may be fun and conversational, while LinkedIn has a more professional and formal atmosphere. Be conscious of trending topics in your industry or current events that may impact your tweeting. No hashtags.

Social Media 40

Social Media Pinterest Media Marketing 40