Sword and the Script

MARCH 22, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., Only 5% said they have less influence.

Survey 114

Survey Communications Crisis Employee 114

PRSay

AUGUST 19, 2022

teens is TikTok, which 67 percent of those surveyed say they use. Meanwhile, the share of teens who say they use Facebook has plummeted from 71 percent in Pew’s 2014–15 survey to 32 percent today. teens surveyed say they spend what they consider the right amount of time on these social media apps and sites.

Social Media 142

Social Media YouTube Survey Media 142

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

B2B 198

B2B Leadership Marketing Reputation 198

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Ethics 147

Ethics Survey Government Media 147

The Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Figure out a content strategy that will build trust and thought leadership. According to this report, 70% of people say brand trust is important when making purchasing decisions. How do you build this trust?

Leadership 147

Leadership Digital PR Social Media Media 147

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. This conundrum is a leadership challenge for the head of marketing.

B2B 130

B2B Survey Marketing Interviews 130

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 108

Survey Media Relations Industry Social Media 108

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 89

Survey Corporate Communications Agency 89

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 137

Survey Media Relations Measurement Communications 137

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 118

Survey Trends Marketing Creativity 118

Communications Conversations

DECEMBER 15, 2022

For the last few years one message has been loud-and-clear when it comes to executive leadership online: We want our leaders to speak up on key societal topics. However, a recent Morning Consult survey paints a bit different picture. It’s no secret Gen Z is asking and demanding more from leadership on these issues.

Survey 87

Survey Leadership Trends Publicity 87

PRSay

DECEMBER 17, 2020

According to a new survey by Pew Research Center , most people now working from home had rarely or never done so before the shutdowns. In Pew’s surveys, a majority of workers say their job responsibilities cannot be carried out from home. The shift to remote work in 2020 has revealed, or perhaps clarified, a class divide.

Survey 193

Survey Video Employee Education 193

Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. According to this report : “Optimism hit 66.3 (out

Survey 164

Survey Marketing B2B Trends 164

Agility PR Solutions

MARCH 30, 2020

Unchartered territory and uncertainty—these are the top two themes shared in a new survey examining COVID-19’s significant economic and workforce impact on sales management practices and operations. The post How sales leadership is responding to COVID-19 market disruption appeared first on Agility PR Solutions.

Leadership 88

Leadership Marketing Survey Groups 88

PRSay

MARCH 10, 2022

workers whose jobs can mainly be performed from their homes are still working from home all or most of the time, a new survey from Pew Research Center has found. Two years into the coronavirus pandemic, 59 percent of U.S. And more people say they’re working from home by choice, rather than by necessity.

Survey 142

Survey Journalism Employee Facebook 142

Stern + Associates

MARCH 3, 2023

However, a Bohn’s 2021 survey showed that people are 2 to 3 times more likely to say “yes” than we expect. The post Leadership Through Influence: Takeaways from Zoe Chance appeared first on Stern Strategy Group. These are the keys to building an inclusive and equitable workplace and a successful organization.

Leadership 62

Leadership Employee Groups Strategy 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 177

B2B How To Crisis Communications Instagram 177

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Happy to structure a business customer survey to assess the value of key service differentiators? We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. . They’re excellent writers.

B2B 278

B2B Pitching Agency Leadership 278

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Media Relations 108

Media Relations Survey Communications Corporate 108

Agility PR Solutions

FEBRUARY 25, 2019

B2B brand/agency connection marketplace DesignRush.com conducted a survey asking 228 full-time U.S. The post 4 in 5 workers say diverse leadership increases company revenue appeared first on Agility PR Solutions. But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces?

Leadership 92

Leadership Company B2B Agency 92

Sword and the Script

OCTOBER 2, 2018

I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. It says that two-thirds of marketing shops have a leadership role in just one function: promotion.

Survey 104

Survey Marketing Analytics Social Media 104

Sword and the Script

AUGUST 15, 2023

The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products. Observation 1: Pricing comes up first on two separate questions in this survey.

B2B 119

B2B Study Social Media Survey 119

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 100

Survey Marketing Exercises Study 100

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Elizabeth Barrett.

Strategy 418

Strategy Media Survey Communications 418

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 102

Survey Media Report Media Relations 102

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. Miller was one of six outside contributors that helped analyze the survey results. About the 2021 JOTW Strategic Comms Survey.

Communications 181

Communications Survey Education Agency 181

Agility PR Solutions

OCTOBER 28, 2020

It’s certainly no surprise that “access and affordability to healthcare” and “communicable/infectious disease containment and prevention” were tied as the top two priorities of people worldwide during the COVID crisis, according to a new global survey.

Crisis 60

Crisis Leadership Healthcare Survey 60

Sword and the Script

DECEMBER 14, 2021

Every year this breaks down the results and covers dozens of marketing surveys and studies. Thought leadership that doesn’t sell – sells. 48% “awarded business to the organization responsible for the thought leadership.”. 48% “awarded business to the organization responsible for the thought leadership.”.

Marketing 120

Marketing B2B Survey Study 120

PRSay

MARCH 14, 2023

According to the “National Customer Rage Survey” of 1,000 Americans, businesses risk losing an estimated $887 billion in future revenue, thanks to their mediocre handling of customer complaints (up from $494 billion in 2020). Nearly half of Americans surveyed said they had encountered two or more acts of customer incivility in the past year.

Social Media 78

Social Media Survey Leadership Media 78

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

B2B 71

B2B Leadership Study Marketing 71

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median PR Salary by Industry.

Survey 79

Survey Agency Corporate Crisis 79

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Often companies have surveys or case studies that contain great data points. Thought leadership. Meet and greet! We do this through a meet-and-greet pitch.

Pitching 347

Pitching Case Study Leadership Media 347

Shift Communications

DECEMBER 8, 2016

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure.

Survey 60

Survey Brand Branding Data 60

Sword and the Script

MARCH 6, 2018

As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Caveats to the PRWeek Data.

Survey 127

Survey Agency Content Marketing Corporate 127

ImPRessions - Crenshaw Communications

MAY 11, 2020

Customized surveys offer relevance. An in-depth survey doesn’t have to break the bank, however. An in-depth survey doesn’t have to break the bank, however. There’s no shortage of third-party companies who can help build and execute a survey tailored specifically to an organization key messages or priority audiences.

Data 246

Data B2B Survey Media 246

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Study 125

Case Study Study Company B2B 125

Katie Paine's Measurement Blog

JULY 10, 2023

Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. Survey research data (e.g. So, you can do it too. These are basic points, quick to read yet vital advice.

Measurement 98

Measurement Communications How To Survey 98