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Leadership Doubt plagues top decision makers: Survey reveals even successful execs struggle with chronic doubt about their leadership

Agility PR Solutions

Throw in an unstable economic business […] The post Leadership Doubt plagues top decision makers: Survey reveals even successful execs struggle with chronic doubt about their leadership appeared first on Agility PR Solutions.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Pair of surveys show why B2B tech needs to work on their customer marketing efforts

Sword and the Script

It’s among the most commonly used metrics appearing on marketing leadership dashboards. Forrester did not disclose the sample size of its survey. A copy of the survey is available for purchase and listed at $395.00. Anyone working in B2B tech currently knows the market is very rough right now.

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3 interesting things CMOs revealed about marketing talent in this survey

Sword and the Script

The CMO Survey polled 292 marketing leaders and asked this question. Marketing talent contributes to growth The survey asked respondents who outperformed the market what factors contributed to their success. The survey asked a similar question to underperformers – what caused the underperformance?

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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. Below are findings from the report, along with commentary and links to other supporting surveys I’ve previously written about or shared.

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Gender and Leadership in American Businesses

Institute for Public Relations

Pew Research Center analyzed Americans’ opinions on women in top business leadership positions and the obstacles they face in obtaining those roles. A survey of 5,057 U.S. — 65% of female … Continue reading Gender and Leadership in American Businesses → adults was conducted July 17-23, 2023.

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Leadership Perspectives on Artificial Intelligence

Institute for Public Relations

A survey of 2,835 senior leaders (C-suite and board level) split equally between IT and line of business across 16 … Continue reading Leadership Perspectives on Artificial Intelligence →