So You Want to Build an Integrated Communications Measurement Dashboard? Here’s How to Do It
Katie Paine's Measurement Blog
JULY 10, 2023
Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.