PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Measurement 68

Measurement Survey Communications Social Media 68

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 118

Survey Trends Marketing Creativity 118

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Be on the lookout for for The Ultimate Guide to Earned Media Measurement & Strategy whitepaper in the coming weeks.

Strategy 418

Strategy Media Survey Communications 418

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Media Relations 108

Media Relations Survey Communications Corporate 108

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement Social Media 195

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. 23% said measurement / ROI. Miller was one of six outside contributors that helped analyze the survey results.

Communications 181

Communications Survey Education Agency 181

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 70

Survey Communications Industry Media Relations 70

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. The report combined data from two surveys issued by three different organizations. . PR Measurement Isn’t Quite the Same. 5 PR Metrics Categories for Organizing Measurement.

Measurement 119

Measurement Social Media Analytics SEO 119

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Brand 52

Brand Branding Communications Survey 52

Shift Communications

DECEMBER 8, 2016

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure.

Survey 60

Survey Brand Branding Data 60

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 88

Survey Social Media Media Measurement 88

Sword and the Script

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Security isn’t a consideration that comes naturally to a profession that centers around promotion, but the survey shows security awareness is permeating the organization. Martech: goals, pain points, barriers and benefits.

Survey 127

Survey Tools Marketing Software 127

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. Below are some of the findings that stood out for me.

Creativity 114

Creativity Study Publicity Ethics 114

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Jack of all trades.

Communications 139

Communications Crisis Social Media Media 139

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication.

Survey 117

Survey Ethics Agency Communications 117

Sword and the Script

JANUARY 10, 2017

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Twitter 60

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Social Media 40

Sword and the Script

MAY 8, 2018

That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. New Survey Identifies the Hottest Trends in Corp Comm and PR.

B2B 62

B2B Survey Marketing Social Media 62

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it.

Survey 149

Survey Communications Measurement Media 149

Sword and the Script

OCTOBER 11, 2022

A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche. That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ).

Agency 155

Agency B2C B2B Communications 155

Stern + Associates

MAY 8, 2023

According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. This will also help you measure overall social engagement. Social media has become an essential integrated marketing channel for B2B companies. On Twitter, incorporate hashtags within your posts.

Social Media 118

Social Media B2B Media Company 118

Sword and the Script

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey report produced this year by the sales consulting firm The Bridge Group provides good context for doing so. The company has conducted this survey every year since 2007. Most (69%) are U.S.-based

B2B 89

B2B Marketing Survey Report 89

Sword and the Script

NOVEMBER 5, 2020

Comparing ratings and reviews against growth rates The study – The Experience Equation: How Happy Employees and Customers Accelerate Growth – drew its conclusions from a combination of data analysis and survey research. Finally, a survey probed the views business leaders have as to the effects of EX and CX on growth.

Study 118

Study Employee Survey Leadership 118

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. The same can be done for measuring internal communications’ effectiveness. Benefits and compensation.

Communications 180

Communications Internal International Data 180

Sword and the Script

MAY 25, 2021

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Go be sure, the survey did ask about these things too.

Brand 125

Brand Branding Survey Crisis Communications 125

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try. Muck Rack enhances reporting .

Tools 117

Tools Pitching Social Media Survey 117

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. The survey demographics give insight into who is using influencers. The survey showed influencer marketing trails off as companies get larger.

Survey 60

Survey Trends Marketing B2B 60

PRSay

MAY 3, 2023

Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the report, investors give more importance to ESG ratings, while PR professionals place ESG at the bottom of their factors that affect reputation.

Reputation 141

Reputation Corporate Report Social Media 141

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Thought leadership content is persuasive. In two randomized experiments involving both the general public and so-called “elites”, researchers found that op-ed content had a measurable and lasting effect on people’s views among both the general public and policy experts. Earned media offers credibility.

SEO 240

SEO Media Publicity Agency 240

PRSay

NOVEMBER 19, 2020

But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. In a survey conducted by OpinionWay and JIN this past summer, we asked 1,000 U.S. In a survey conducted by OpinionWay and JIN this past summer, we asked 1,000 U.S. In our survey, we asked U.S.

Communications 156

Communications Survey Radio Brand 156

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. Marketing measurement statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. PR Salary Survey ).

Social Media 124

Social Media Content Marketing SEO Media 124

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 128

Trends SEO Reputation Content Marketing 128

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. Everything is measurable and measured.

SEO 204

SEO Social Media B2B Publicity 204

Shift Communications

AUGUST 15, 2022

There is never a wrong time to take a step back, survey the landscape and think about how to get from where you are now to where you want to be. Even better, envision the steps and milestones, how you’re going to measure progress and plot it all against a timeline.

Agency 78

Agency Communications Energy Leadership 78

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity 134

Publicity Public Affairs Measurement Analysis 134

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some CEOs and others in leadership positions shun the idea of media training. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Lack of preparation for a media interview.

Crisis Communications 176

Crisis Communications Crisis Interviews Communications 176