PRSay

MAY 3, 2023

Factors that influence corporate reputation are more complex and varied today than even five years ago. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation.

Reputation 135

Reputation Corporate Report Employee 135

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 94

Survey Industry Leadership Study 94

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

MARCH 22, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., Only 5% said they have less influence.

Survey 95

Survey Communications Employee Technology 95

PRSay

JANUARY 19, 2024

In a survey of 320 U.S. Nearly the same proportion (59%) said the backlash against corporate diversity programs has increased since the U.S. According to the Littler report, more than a third (36%) of the executives surveyed said they have maintained their organizations’ DEI efforts, while just 1% reported significant decreases.

Survey 92

Survey Employee Leadership Training 92

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose?

Financial 143

Financial Marketing Survey B2B 143

PRSay

DECEMBER 15, 2023

Many corporate CEOs also made a big mistake by not communicating to employees about the Israeli-Palestinian conflict, according to new research from The Grossman Group in partnership with The Harris Poll. The survey of U.S. As university presidents have learned, leadership has never been a sideline sport.

Communications 167

Communications Employee Leadership Internal 167

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 175

Journalism Real Estate Survey Report 175

Sword and the Script

MARCH 12, 2024

2011: “According to a 2011 survey, only 4% of corporate directors consider marketing an important type of experience for a board member, as opposed to 47% who believe finance experience, for example, is important (National Association of Corporate Directors 2011).”

Marketing 136

Marketing Survey Study Comparison 136

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. This is down slightly, but macro trends across the economy suggest corporate revenues are up.

Survey 85

Survey Marketing Exercises Study 85

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Communications is a major driver of corporate reputation—your biggest brand asset. Understanding the purpose and contribution of the communications team to organizational success.

Communications 248

Communications Corporate Reputation Employee 248

Sword and the Script

MARCH 7, 2017

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Corporate PR: $126,000.

Survey 72

Survey Corporate Comparison Financial 72

Wadds Inc.

FEBRUARY 8, 2024

Another day, another survey about the contribution of the communication function to management. (I It has an international outlook and includes important insights for the broader corporate communications or public relations function. Measurement: surveys and focus groups Measurement of the function has expanded in scope and usage.

Internal 52

Internal International Survey Measurement 52

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds. Baby boomers and Gen X’ers are less convinced of that connection, the report said.

Company 144

Company Chemicals Public Affairs Survey 144

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Guest Post by Scott Kaminski. Or are we? Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. As such, the annual PRWeek salary survey provides good benchmarks. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000.

Survey 113

Survey Agency Report Corporate 113

Agility PR Solutions

JUNE 15, 2022

New research from global law firm Morrison Foerster, in partnership with Corporate Counsel, offers an encouraging sign that companies of all sizes are focusing on ESG. Further, the survey reveals that in-house counsel overwhelmingly take a leadership role in driving their […].

Company 78

Company Strategy Survey Leadership 78

Sword and the Script

JANUARY 10, 2017

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry.

Survey 113

Survey Ethics Leadership Financial 113

PRSay

APRIL 14, 2022

In our work with corporate and higher ed clients, we coach that delivering well-crafted communications isn’t enough. Make sure that your internal communications plans include tactics such as regular employee surveys, providing anticipated questions and draft responses for managers ahead of big announcements, and leadership listening tours.

Employee 185

Employee Communications Internal International 185

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Agility PR Solutions

JULY 11, 2022

The post Companies amp up diversity initiatives with more women and POC in management roles appeared first on Agility PR Solutions.

Company 78

Company Policies Survey Leadership 78

PRSay

MARCH 14, 2023

According to the “National Customer Rage Survey” of 1,000 Americans, businesses risk losing an estimated $887 billion in future revenue, thanks to their mediocre handling of customer complaints (up from $494 billion in 2020). Nearly half of Americans surveyed said they had encountered two or more acts of customer incivility in the past year.

Survey 78

Survey Leadership Social Media Study 78

Reputation Us

JULY 20, 2022

Leadership Perceptional Haze. Every leadership team is afflicted with some degree of perceptional haze. Take, for example, the Katzenbach Center’s Global Culture Survey of more than 2,000 respondents representing a broad cross-section of organizations in 50 countries, and almost as many industries.

Reputation 97

Reputation Leadership Survey Examples 97

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. 3) “Thought leadership can’t be outsourced. 2) “Budget and staffing needs to meet strategic plan goals.”.

Corporate 73

Corporate Communications Survey Employee 73

PRSay

JANUARY 19, 2021

The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.

Government 156

Government Report Survey Media 156

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. businesses plan for that possibility?

Communications 85

Communications Survey Conference Corporate 85

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. Next, be brave, like Hobby Lobby.

Brand 135

Brand Branding Nonprofit Government 135

Sword and the Script

JULY 12, 2016

Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. Yet there’s a sizable population in corporate communications that admit to lacking a plan. Photo credit: Flickr, Chris Connelly, Skyscraper ( CC BY 2.0 ).

Study 60

Study Leadership Crisis Crisis Communications 60

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. Among marketers and communicators surveyed, 82% expect their productivity to improve as they adopt AI further.

Study 78

Study Communications Conference Survey 78

Sword and the Script

JUNE 27, 2020

Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). About: The survey results were first published in mid-March 2020 – just a few days before the WHO declared the Coronavirus a pandemic. Give our services a try.

Study 131

Study Publicity Survey Internal 131

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Jack of all trades.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. Transforming a slick brochure into a PDF to host on the corporate website is not content marketing. If you enjoyed this post, you might also like: B2B Customers Want Thought Leadership. by Frank Strong.

Survey 60

Survey Content Marketing Report Corporate 60