Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

Leadership 145

Leadership B2B Study LinkedIn 145

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. However, the publication reach of articles that drove website actions was 25.1%

Consumer 195

Consumer Publicity Media Analysis 195

Agility PR Solutions

JULY 4, 2023

Add to that an influx of younger […] The post It’s no joke: With leadership expectations and employee needs often at odds, new study finds humor may be the key to bridging the gap appeared first on Agility PR Solutions.

Employee 78

Employee Leadership Study Company 78

Agility PR Solutions

JULY 31, 2022

A new research report from IT and professional staffing, consulting, managed solutions firm Signature Consultants examines the impact of kind leadership and cultural values on key business and talent outcomes and the degree to which U.S. According to the firm’s second annual Humankindex Study, 70 percent of C-suite […].

Leadership 139

Leadership Study Report Trends 139

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The top PR challenges during the Coronavirus What has challenged public relations the most during the Coronavirus?

Study 131

Study Publicity Survey Internal 131

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 95

Creativity Study Ethics Publicity 95

Wadds Inc.

JANUARY 22, 2023

There’s a huge gap between public relations and management. It’s been an intense 12 months of developing researching skills, reading public relations and management literature. It’s been an intense 12 months of developing researching skills, reading public relations and management literature.

Publicity 122

Publicity Case Study Study Ethics 122

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Sword and the Script

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. When you say “ thought leadership ” what you really need to be doing is demonstrating expertise.

B2B 116

B2B Study Survey Software 116

PRSay

DECEMBER 20, 2023

Compiling my case study forced me to focus on the information I thought they would want to know, while eliminating extraneous and irrelevant minutia. In the process, you should be exposed to new trends, tools, case studies and research that can help you better prepare or judge award entries. It helps you identify and eliminate fluff.

Publicity 174

Publicity Case Study Ethics Study 174

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. Figure out a content strategy that will build trust and thought leadership. The post Domain Authority, Trust, and Thought Leadership appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Call us 626 676 6419.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Study 165

Study Communications Survey Pitching 165

Agility PR Solutions

DECEMBER 12, 2022

employees want greater moral leadership from their managers and CEOs—but that demand outpaces supply. A new study from The HOW Institute for Society reveals that 88 percent of employees believe the need for moral leadership is more urgent now than ever, yet only 16 percent of managers and a mere […].

Leadership 86

Leadership Employee Study Trends 86

Institute for Public Relations

JANUARY 2, 2024

Global Women in PR (GWPR) and Opinium studied female employment and leadership in public relations and communication around the world. A survey of 657 female PR professionals around the world was conducted from August – September 2023. Key findings include: 1.)

Publicity 52

Publicity Leadership Survey Employee 52

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. I’m certainly one of the 55%.

Publicity 127

Publicity Small Business Trends Leadership 127

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

PRSay

APRIL 10, 2023

For several years, I wanted to pursue my Accreditation in Public Relations (APR). That gave me six weeks to study, and I poured through the study materials. Michael Hidalgo Grimes, APR, has 16 years of high-level experience in all aspects of public relations for a Fortune 50 company. Life is going to throw you curves.

Publicity 118

Publicity Public Affairs Nonprofit Television 118

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

Study 170

Study Brand Branding B2C 170

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Acknowledge the problem, apologize for the damage it caused and explain how the company will avoid similar situations in the future, he advised.

Crisis 168

Crisis Study Crisis Communications Journalism 168

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Create a leadership positioning. Generate case study content.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Read more: 2024 Global Comms Report by PRWeek (click image for higher resolution) Do you have a marketing or PR study to pitch?

Report 105

Report Publicity Marketing Pitching 105

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Consumer 60

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

Agility PR Solutions

FEBRUARY 24, 2019

Studies point to several factors impacting women’s rise to the C-suite, including work-life considerations […]. The post Mind the gap—how PR can move more women into leadership positions appeared first on Agility PR Solutions.

Leadership 148

Leadership Study Agency Industry 148

PRSay

MAY 18, 2023

To succeed, public relations must approach communications strategically. Communications instructors at the Opus College of Business have also started revising their classroom prompts, especially for case studies, to require that students add their own personal reflections to written work. Thomas in Minneapolis-St.

Publicity 173

Publicity Software Education Technology 173

Wadds Inc.

FEBRUARY 1, 2023

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. My use of the term public relations in practice and within management has become a personal form of idolatry. What’s important is the management viewpoint of public relations.

Publicity 98

Publicity Corporate Interviews Reputation 98

Ethical Voices

JUNE 6, 2022

Juan Meng , the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA , an Associate Professor and Graduate Program Director at Baylor University. Would you please tell us more about this latest ethics study? Ethical leadership is critical.

Ethics 52

Ethics Leadership Training Study 52

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. But what does this mean for public relations professionals? While adtech is innovating, there’s a prime opportunity for public relations teams as well. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. Yet putting that mental energy into measurement pays off measurably as this study shows. This is true inside and outside of marketing.

Software 118

Software B2B Company Marketing 118

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Thought leadership events keep on giving. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. In addition to being president of KSC, Cheray is executive director of the Florida Public Relations Association (FPRA), the oldest public relations association in the country.

Publicity 150

Publicity Conference Film Advertising 150

5W PR

JUNE 27, 2022

Many companies these days already know that I need to be following very specific trade publications to be able to stay on top of the latest developments that can help generate better results. Companies in the ad tech industry can leverage their content marketing efforts and pair them with thought leadership to market their solutions.

Company 88

Company Strategy Publicity Advertising 88