Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

AUGUST 18, 2023

In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat. Art credit: iexpert ] The post People Mistrust Media Reports About Climate Change, Study Finds first appeared on PRsay.

Study 78

Study Report Media Television 78

Sword and the Script

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Social media seems to be having an increased influence on B2B marketing.

B2B 124

B2B Study Survey Software 124

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. It relies heavily on online sources, such as reviews, social media, and online news and information.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. Among the companies we studied, the average top management team has nine members.

Study 96

Study Company Leadership Education 96

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The bad news?

Leadership 52

Leadership Training Employee Media Training 52

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . But don’t mistake a media interview for a social discussion.

Interviews 268

Interviews Media Construction Report 268

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s).

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Awards in particular can be great ways to generate a morale boost for both leadership and staff.

B2B 334

B2B Company Case Study Conference 334

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” ” Translation: We want our execs to show up in the media more often. Second, valuable thought leadership content is still in demand.

Leadership 60

Leadership LinkedIn Case Study Consumer 60

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. We didn’t get here through convention.

Creativity 96

Creativity Study Ethics Publicity 96

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JULY 12, 2016

Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. According to this study, potential triggers ought to include potential comments and actions of executives. foreseeing all the potential triggers.

Study 60

Study Leadership Crisis Crisis Communications 60

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Sword and the Script Media can help with B2B marketing, PR and social media. Years ago, when I was studying for an MBA, the company 3M was a case study here. >>> Need an extra pair of hands?

Software 126

Software B2B Company Marketing 126

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 143

Government Survey Ethics Media 143

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

Social Media 184

Social Media Media Leadership Community 184

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone.

Privacy 434

Privacy Case Study Policies Advertising 434

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 133

Study Publicity Survey Internal 133

Sword and the Script

MAY 28, 2024

It’s among the most commonly used metrics appearing on marketing leadership dashboards. Sword and the Script Media can help with B2B marketing, PR and social media. As of early 2024, 59% of CMO dashboards were tracking some type of sourcing metric (pipeline or revenue).” >>> Need an extra pair of hands?

B2B 107

B2B Survey Marketing Measurement 107

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Building a media property starts with market fit. Social media : All social media marketing ran through HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Communications is a function of leadership. The full study covers a lot of ground and is an easy read.

Technology 134

Technology Study Communications Survey 134

Remote PR Jobs

SEPTEMBER 25, 2023

While content is a fairly general term, it's important to note that there are different types of media that can be leveraged in the process. Knowing the differences between each type of media -- earned, owned, and paid -- and how to combine them is critical to the success of your lead generation efforts. At Influence & Co.,

Media 100

Media Pinterest LinkedIn Case Study 100

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Who should I enter?

B2B 295

B2B Industry Company Case Study 295

Wadds Inc.

MAY 26, 2024

There is no bigger issue facing corporate communicators, according to the Page Society and PRovoke Media. Triggers for polarisation - We studied how issues play a part in the public conversation using first-person case studies and NewsWhip data. It is also weaponised and used by politicians to appeal to voters.

Corporate 59

Corporate Communications Case Study Study 59

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. This has resulted in it receiving a backseat to paid media in most corporate budgets.

Media 230

Media Measurement Advertising Advertising 230

PRSay

JANUARY 17, 2019

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 Boards are anticipating a changing environment and putting leadership in place who are capable of succeeding in it.”.

Study 84

Study Ethics Leadership Technology 84