10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

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Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

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How storytelling builds trusted relationships

PR Daily

Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.”. The post How storytelling builds trusted relationships appeared first on PR Daily.

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The survey and an accompanying event were sponsored by 3BL Media and News Direct.

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Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. The videos would run on Blue Sky News , the airport’s brand journalism site, and on social media. We all agreed that would make the perfect backdrop for a leadership message, but it took a little doing.

The importance of solid messaging and storytelling

PR Daily

The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. Yes, your company might sell whizz-bobs to multiple stakeholders and you may be “niche” with 17 USPs, but at the end of the day media outlets want easily explainable descriptions and key messages that its readership will understand.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Penguins are far from the only animals getting love on the aquarium’s social media feeds. We are ashamed of Newfields’ leadership and of ourselves. CRISIS LEADERSHIP NETWORK. Where does your organization’s PR pros sit in relation to your marketing colleagues?

Why and how to embrace multimedia storytelling

PR Daily

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

Research Indicates PR Pros Believe They Do Get Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” The post Research Indicates PR Pros Believe They Do Get Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

8 rules to follow for media relations in 2021

PR Daily

Experts share their inspiration and advice for finding earned media success in the coming year. So, what will be the key to success for earned media in 2021? I think that brands are looking for a way to cut through in a more meaningful way to get media coverage,” she says. “We

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

This year’s survey polled 223 communications and public relations (PR) professionals. In my assessment, the first and fifth reason are closely related. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. It’s harder to know who is media and who isn’t.

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How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. According to Edelman’s trust report , 48 percent of consumers do not believe the messages that businesses offer, especially when it comes to paid media.

Breaking Down the Failure of Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Communicators have picked up the thought leadership religion. With demand for product news similar to Vote-Hillary T-shirts, many have figured out that thought leadership can bring salvation, a door opener to media coverage.Yet, for all the talk about thought leadership, there can be a huge gap between the theory and what happens on the execution.more.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

How Does GDPR Impact PR Agencies? Media Relations Under The New European Data Protection Law

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. However, the root motivation for seeking that media coverage is usually to increase business outcomes. Remember that effective media relations requires more than just storytelling.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.

How content marketing offers a foundation for your PR strategy

PR Daily

Your blog and other thought leadership efforts are the building blocks for getting your leaders noticed by important trade press, as well as national outlets. Use blogs as proof of thought leadership. The definition of “thought leadership” has gotten muddled by overuse.

At ServiceNow, every communicator is a storyteller

PR Daily

Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Storytelling is woven through all the company’s communications, both internal and external. The heart of everything we do is around storytelling,” Russel says. “It’s Empathy as a storytelling tool.

Clubhouse provides a fresh new venue for social media meltdowns

PR Daily

With a new social media platform comes opportunity—and also risk. For this reason, the hot new invitation-only audio app Clubhouse is likely to quickly become fertile ground for future social media meltdowns. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ].

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. By contrast, speechwriters and media relations professionals listed “telling interesting stories about boring topics” as their top concern. Public relations.

Power Digital Marketing’s Sara Brooks: ‘You must continue to evolve’

PR Daily

RELATED: Ragan's Media Relations Awards will recognize the best campaigns and initiatives. When the pandemic hit, we were all tossed a major curveball and quickly knew we had to figure out a new way of engaging with the media and representing our clients to drive value.

3 ways to make tech the good news story of 2021

PR Daily

Relative to travel, CES panelists discussed contactless ticketing and explained how “digital nomads” are taking perpetual “workcations.” Clearly and succinctly convey why fresh tech, relative to your clients, is important to the health and safety of your target audience.

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What inclusive language looks like for modern speechwriters

PR Daily

RELATED: Ragan’s Crisis Leadership Network is your go-to source before, during and post-crisis ]. Crisis Communications Diversity and inclusion Leadership Communications Media Relations PR Industry Speechwriting Storytelling The Workplace

A U.S. marketer’s guide to celebrating Lunar New Year

PR Daily

RELATED: Ragan's Media Relations Awards will recognize the best campaigns and initiatives. Content Marketing Leadership Communications Marketing Media Relations PR Industry Storytelling

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project. Do you want more loyal customers, more engaged employees, increased sales, improved leadership, better performing teams, and the like?”

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven stories support truth in media. In other words, data-driven storytelling produces leads.

4 PR lessons from ‘The Queen’s Gambit’

PR Daily

RELATED: Join us Dec. Content Marketing Crisis Communications Leadership Communications Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

5 Instagram lessons from the Office of the Director of National Intelligence

PR Daily

Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. The social media account isn’t filled with fast food puns or snarky quips. Looking for more tips and trends for social media content in 2021?

PR fundamentals help deliver on corporate charity initiatives during the pandemic

PR Daily

RELATED: Showcase your crisis comms work ]. Give the initiative a catchy name, make it a competition, create t-shirts and prizes for those who are most successful, and get them involved in the promotion on social media and beyond.

5 ways to foster creativity in your PR and marketing team

PR Daily

Encourage your team to read case studies, to follow smart and creative people on social media and to read the newspapers daily and share best practice with each other. RELATED: Join us for Ragan's How to Compete for Attention in the Election News Cycle Webinar ].

4 comms tech advances PR pros must embrace

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. This is the perfect vehicle for getting the brand narrative across in compelling storytelling formats that connect with consumers and the media. It’s how you make your data interactive and engaging using online media formats and the latest technology that will be the recipe for success, Lucente predicts.

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How the pandemic has revealed a need for new comms skills

PR Daily

RELATED: Learn how to shoot videos that move audiences on any channel ]. Empathetic leadership has never been more valuable to the teams you lead each day.”. Is social media part of your role?

Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

that a majority of American consumers want brands to take a stand on racial justice—and more than sharing vanity images and messages of support on social media, but take action to address the blight of racism in U.S. This report is brought to you by Ragan’s Crisis Leadership Board.

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Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

The social media platform announced that it’s marking tweets that might contain “misleading information around COVID-19 vaccinations.” CRISIS LEADERSHIP NETWORK.

How COVID-19 made concise messaging even more crucial

PR Daily

RELATED: Join us Oct. With many organizations slashing marketing budgets, content creators have become strapped for resources to create the owned media assets necessary to drive results. There might also still be room for long-form storytelling in your media relations efforts.

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How PR pros can harness the power of podcasts during COVID-19

PR Daily

RELATED: Join us Oct. Wind of Change – An eight-part podcast series created by Pineapple Street, Crooked Media and Spotify, led by New Yorker staff writer Patrick Radden Keefe. Podcasts are replacing blogs as the premier outlet for thought leadership content.

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5 tips to increase trust in the COVID-19 era

PR Daily

This is especially the case in social media, where misinformation is rampant. Your customers want to have their questions answered so they can feel better informed—and less uncertain,” says David Johnston, director of social media at the Transportation Security Administration. “If

‘The Simpsons’ earns kudos for hiring Black voice actor, Fry’s Electronics shuts all stores, and 61% of marketers say video is crucial

PR Daily

The move racked up media coverage as viewers applauded the move. . CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to connect and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

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