Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Executive Thought Leadership. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? We found that publication reputation was not as predictive of website traffic, with high- and medium-reputation publications driving roughly equal website traffic.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Seek out relevant courses, workshops, seminars and webinars.

Strategy 86

Strategy Brand Branding Leadership 86

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JULY 8, 2015

We sat down with “ Stand Out ” author Dorie Clark before her free Cision webinar and asked her how to identify a “unique” idea and why people are hesitant to bring those ideas to life. In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize.

Skype 120

Skype Conference Leadership Big Data 120

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. What’s the right channel to use? What’s the right timing? Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. Reputation management is crucial. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

MAY 23, 2022

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here.

Company 59

Company Report Government Local 59

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. ” — Jon Goldberg, Chief Reputation Architect, Reputation Architects Inc.

Company 187

Company Employee Internal International 187

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Host free webinars or workshops on a topic related to your industry. With consistent growth, even small numbers can become substantial over time. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Brand 195

Brand Branding How To Reputation 195

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 177

Survey Marketing B2B Study 177

NewsWhip

APRIL 14, 2021

Watch webinar. P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. So it involves both being very proactive and looking for opportunities to advance the brand’s reputation, and to shape the world and to be able to become a trusted voice.

Analytics 78

Analytics Data Crisis Reputation 78

PRSay

JUNE 11, 2021

Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia. Given the constantly evolving news cycle, what were the challenges of measuring the results of your efforts in real-time? As the No.

Publicity 157

Publicity Social Media Report Fashion 157

Contently - Strategy

MAY 10, 2024

Recognizing these hurdles is the first step towards overcoming them and unlocking the potential of video content to enhance thought leadership. 5 Video Content Ideas to Increase Thought Leadership 1. Thought Leadership Content Example: Attabotics CEO/Founder Scott Gravelle Speaks at Collision Conference 2023 2.

Leadership 98

Leadership Video B2C Interviews 98

PR Conversations

SEPTEMBER 18, 2014

Prior to the WPRF, Canadian study highlights were shared in an open webinar, thanks to the four Canadian study arm partners. PR professionals aren’t being vigilant about program measurement and evaluation. We can count things,” adds Thurlow, “but what does that tell you about where you’re going strategically?”.

Study 99

Study Measurement Survey Education 99

NewsWhip

MAY 27, 2021

Watch webinar. Brand relevance versus brand reputation | Jump to text. We talk about aerosol nanometers of size for measuring aerosols. And, the reality is, in this digital world, relevance is even more important than reputation. May 21, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Marketing predictions. Test, test, test.

Marketing 170

Marketing Employee Content Marketing Training 170