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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Follow her at @prnsmallbiz for tweets about small business marketing trends. .

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How to Growth Hack a Successful Backlink Strategy

Cision

Free tools like HARO and ProfNet give entrepreneurs, small businesses, or anyone working with a shoe-string budget the opportunity to earn media coverage and get valuable backlinks to their websites on relevant outlets that matter to their target audiences. Follow him on Twitter @nbell94102.

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. Small Business Version. His goal was to build up his business to support the specialized trade and reconnect with his network and interests in motor racing.

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30 podcasts PR pros should listen to

Remote PR Jobs

Inside PR’s focus revolves around the intersection of PR alongside business and technology. The Kicker A podcast from the Columbia Journalism Review , this platform covers all aspects of journalism. Host Michael Barbaro and fellow journalists dive into a handful of the week’s biggest headlines.

Pitching 100
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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

Security overlaps with risk management, and as businesses have become more reliant on the cloud and more products are sold with internet connections, there’s been a lot of discussion about the role the CMO has in cybersecurity. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated.

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