Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. My Twitter profile says I live in Northern California. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

Cision

JULY 22, 2015

Four years ago, a majority of journalists were hesitant to utilize Twitter and Facebook, and seemed especially skeptical about how these sites could help them reach audiences near and far. Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Click here to read the full study!

Infographics 120

Infographics Journalism Study Social Media 120

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 139

Pitching Report Writing Energy 139

Remote PR Jobs

SEPTEMBER 25, 2023

Tools like Google Trends can help you keep track of the progress you’re making during outreach. Launching ads on Facebook or Twitter can generate predictable results from a revenue perspective, but the unique nature of these platforms means your ads are usually open to feedback from the audience you target. Change the tone.

Publicity 100

Publicity Marketing Pitching Google 100

Bianchi Biz Blog

SEPTEMBER 11, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. Any pet peeves with PR people?

Meeting 104

Meeting Media Travel Journalism 104

Bianchi Biz Blog

JUNE 5, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in media relations at General Motors between two journalism careers.

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Meeting Automotive Media Transportation 75

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Reporters look to Twitter for news. When asked where reporters go to get their news the top answers were online news (58%) and said Twitter (16%).

Social Media 109

Social Media Report Survey Media 109

Bianchi Biz Blog

AUGUST 21, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant.

Meeting 72

Meeting Automotive Engineering Journalism 72

Remote PR Jobs

SEPTEMBER 25, 2023

Census With six public relations workers for every reporter it’s no wonder that some writers say they are bombarded daily by story pitches. Some have taken to Twitter to complain about the most egregious phone calls and emails. Spin Cycle There are now 6.4 public relations specialists for every news reporter Source: U.S.

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Newspapers Publicity Journalism Report 100

Sword and the Script

JULY 26, 2022

You find a publication and say, “Hey, there’s a pretty wild trend happening in your field. It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Now, start crafting your pitches.

Media 169

Media Pitching Agency Guidelines 169

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. They don’t pitch stories but beg for links and make other nonsensical requests (I get these every day too). These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 146

Survey Software B2B Pitching 146

Bianchi Biz Blog

MAY 8, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism.

Automotive 84

Automotive Report Meeting Radio 84

Bianchi Biz Blog

AUGUST 9, 2021

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. What advice do you have for PR people that want to pitch you? I’m Alexa St.

Transportation 96

Transportation Meeting Automotive Report 96

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

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Pitching Journalism Video Advertising 174

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. You can see the discussion on Twitter via #BWChat. Buzzfeed looks at analytics and finds what is trending on the site.

Reddit 158

Reddit Media Analytics Trends 158

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

Bianchi Biz Blog

JUNE 19, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

JULY 10, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. Do those even work?

Meeting 83

Meeting Report Automotive Media 83

Marketwired

DECEMBER 8, 2015

Her journey began in college when a professor inspired her to pursue a career in journalism. Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Trends; i.e., Super Bowl. Buzz on Twitter / consumer response; i.e., Red Starbucks cups.

Pitching 100

Pitching Report Media Writing 100

Bianchi Biz Blog

MARCH 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Times of crisis, as we’ve had the last year, tend to be good times for business formation and new innovation, so I expect to see some interesting trends emerge. I get a lot of pitches about a company being started and that’s the news hook being offered.

Technology 76

Technology Report Meeting Financial 76

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

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Pitching How To Guidelines Agency 111

Bianchi Biz Blog

APRIL 19, 2021

Can you tell us what types of stories, trends or issues are on your radar now? I love stories on business trends. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! What advice do you have for PR people that want to pitch you?

Report 84

Report Meeting Automotive Media 84

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Approximately 29 percent of U.S.

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Report Media Television Pitching 120

Bianchi Biz Blog

FEBRUARY 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover. What elements or characteristics do you look for in a story, and why?

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

JUNE 7, 2021

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I then transitioned to tech journalism and finally to automotive journalism. . What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Automotive 97

Automotive Meeting Media Journalism 97

Bianchi Biz Blog

OCTOBER 24, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

MAY 16, 2022

Can you tell us what types of stories, trends or issues are on your radar now? My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue.

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

JUNE 6, 2022

It also tracks industry equipment trends, focusing on the issues that help fleets run the most efficient and productive trucks on the road. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I’m always open to pitches.

Meeting 79

Meeting Media Interviews B2B 79

Bianchi Biz Blog

JANUARY 10, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Report Automotive Media 74

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).

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Big Data Data Education Internal 250

Bianchi Biz Blog

MARCH 6, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I have a bachelor’s degree in journalism with a minor in political science. What advice do you have for PR people that want to pitch you?

Meeting 77

Meeting Automotive Media YouTube 77

Bianchi Biz Blog

OCTOBER 19, 2020

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I’ve worked professionally in journalism since 2018. What advice do you have for PR people that want to pitch you? You can follow Plastics News on Twitter at: @plasticsnews.

Automotive 68

Automotive Report Meeting Insurance 68

Bianchi Biz Blog

AUGUST 23, 2021

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City. Maybe I’m wrong!)

Meeting 98

Meeting Report Transportation Media 98

Bianchi Biz Blog

OCTOBER 18, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started?

Meeting 75

Meeting Report Automotive Media 75