Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Shift Communications

AUGUST 29, 2023

So, we conducted a consumer survey. Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. Here is what our survey of 1,000 employed U.S. Today, the requirements for AI PR success are steep.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. According to a survey, comms professionals gave themselves good grades. This mirrors the sentiment in a separate survey that quantified a self-assessment by CMOs. The Wall Street Journal 80%.

Study 167

Study Communications Survey Pitching 167

PRSay

MAY 17, 2021

To look for insights that might improve the outlook for this year, I turned to Muck Rack’s “ The State of Journalism 2021 ” survey from March. According to the report, more than 60 percent of journalists surveyed agree that the way companies — and by extension, PR pros — share information is outdated.

Pitching 192

Pitching Survey Report Social Media 192

Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. The same can be said for many of the journalists surveyed in other countries. Just take a look at the following snapshot from the Global Social Journalism Study.

Journalism 120

Journalism Social Media Study Media 120

PRSay

JUNE 15, 2017

Media conversation-tracking website Muck Rack recently released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. Here’s a few tips you can take from the results: Pitch in the morning. Personalize your pitches.

Pitching 127

Pitching Survey Journalism Conference 127

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Sixty percent of the reporters surveyed described their relationships with PR professionals as “mutually beneficial.”

Report 177

Report Survey Pitching Journalism 177

PRSay

OCTOBER 4, 2021

In this preview Q&A, Welage discusses developing media campaigns, communicating results with senior leaders and improving the success rate of pitches. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. A recent survey by Propel found that journalists respond to only about 3.27

Media Relations 202

Media Relations Media Pitching Case Study 202

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JANUARY 2, 2024

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter) A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources. An “Interview” with ChatGPT: What is Public Relations?

Blogging 114

Blogging Software B2B Survey 114

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

MARCH 30, 2021

Muck Rack teamed up with about 20 different associations – i.e. Society of Professional Journalists , MediaBistro , Foreign Press Association – to survey 2,482 journalists from January 11 th to February 8 th of 2021. About three-quarters (73%) of journalists that responded to this survey cited Twitter as the most valuable social network.

Social Media 109

Social Media Report Survey Media 109

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out. This has made it more challenging to pitch stories successfully.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. Being asked to speak extemporaneously terrifies one in four Americans, according to Chapman University’s annual fear survey.

Publicity 135

Publicity Journalism Storytelling Survey 135

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Conflicting interests. Can your agency bring big ideas and execute?

Journalism 64

Journalism Brand Branding Advertising 64

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. These can include commissioning research, surveys, even PR stunts.

Survey 195

Survey Journalism Agency Data 195

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Next year, when we conduct that same survey, I bet the results will look similar. There’s a lot of competition and everything isn’t a pitch. If media relations is hard, so too is journalism and reporting.

Media Relations 111

Media Relations Media Survey Pitching 111

OnePitch

JUNE 28, 2022

During the episode, Chris shares about what Morning Consult is, his process for finding unique stories to write, how you should structure pitches to send his way, and more. We use proprietary survey data that help shape that. Also, we’ll write a lot of articles using survey data. And we’ve never done a survey on it.

Survey 78

Survey Pitching Technology Writing 78

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. ” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The report is based on a global survey of its employees. Pitching on Fridays. “We earned $13.9

Software 85

Software Internal International Pitching 85

Inbound PR

MAY 7, 2019

75% of journalists say less than 25% of the pitches they get are relevant. They surveyed ca. With the massive spread of fake news and the decreasing trust in the media where half of the population doesn't trust the media, journalism in 2019 seems to be facing quite a few challenges. 5 Key Trends for Journalism in 2019.

Journalism 58

Journalism Trends Pitching Survey 58

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

APRIL 6, 2021

In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product.

Media 106

Media SEO Analytics Analysis 106

Cision

APRIL 14, 2015

However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? Focus on Relationships, Not Pitching. Every day there’s a PR pro who is tasked with getting their client or organization into The Wall Street Journal or The New York Times.

Media Relations 120

Media Relations Media Pitching Measurement 120

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Survey research shows reporters say one of the top ways they find sources and stories is through search.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Cision

FEBRUARY 16, 2016

respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. While multimedia news stories are often created in-house, communication professionals could be proactive by providing photos and videos when pitching reporters.

Report 120

Report Media Television Pitching 120

Beyond PR

APRIL 24, 2018

Once again Cision surveyed journalists in six countries this year about their perception of the media industry. And yet, nearly half of journalists surveyed aren’t sure what all this means for their organizations. Don’t spread fake news by pitching a half-baked story! Nearly as important is tailoring your pitches to their beat.

Media 75

Media Survey Pitching Journalism 75

Bianchi Biz Blog

NOVEMBER 9, 2020

Survey after survey shows that today’s journalists are being asked to do more than ever, in terms of covering broader beats and filing more stories across more traditional and digital platforms, doing more social media promotion and amplification of those stories, and creating more blog posts, videos and webinars, amidst shrinking newsroom staffs.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

APRIL 18, 2020

1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.”

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. Pitch a story about how the world is ending. 3) Influence pedaling is overshadowing journalism.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Shift Communications

SEPTEMBER 15, 2016

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism. Nobody wants to be duped.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Barokas

DECEMBER 4, 2018

Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

Survey 60

Survey Enterprise Radio Print 60

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52