Journalism Pitching Storytelling Survey 
Shift Communications
AUGUST 29, 2023
So, we conducted a consumer survey. Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. Here is what our survey of 1,000 employed U.S. Today, the requirements for AI PR success are steep.
Sword and the Script
SEPTEMBER 8, 2020
Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.
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PRSay
FEBRUARY 26, 2019
As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. Being asked to speak extemporaneously terrifies one in four Americans, according to Chapman University’s annual fear survey. Greg Beaubien is a frequent contributor to PRSA’s publications.
Ishmael's Corner
APRIL 15, 2020
The Art Of Storytelling In Business Communications And Public Relations. The post A Human Touch in PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Matthew Medlin, Account Coordinator Science and art. But glances can be deceptive.
ImPRessions - Crenshaw Communications
MAY 31, 2016
In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. Public relations today is largely about storytelling. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me.
OnePitch
APRIL 14, 2022
Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?
Communications Conversations
DECEMBER 5, 2019
My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects.
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