Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 112

Media Relations Media Survey Pitching 112

Communications Conversations

SEPTEMBER 10, 2019

I want to be in the Wall Street Journal. In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. I want to be in Forbes. Outlets like TalentCulture.

How To 79

How To Media YouTube Twitter 79

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! This is our audience.”.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MAY 23, 2017

1) Web alerts and client mentions. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Ahrefs pitched me on content after spotting this post , and I countered with a review. It’s just not possible.

SEO 65

SEO Tools Engineering Web 65

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. The next day, that photo was on the cover of Roll Call. Talk to Us!

Publicity 85

Publicity Radio Crisis Crisis Communications 85

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) All of us in PR can learn from old media''s self-importance.

Journalism 41

Journalism Real Estate Print Newspapers 41

Bad Pitch Blog

DECEMBER 10, 2009

These reporter queries look like this: • Faintly Veiled: A reporter reveals his/her name, but only provides a vague description - not the name - of the media outlet (often times, they are freelance reporters still pitching said story). We take great care to ensure our pitches are on target and are consistent with our own goals.

Report 43

Report Pitching Reputation Twitter 43

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. A PR rep might pitch a news publication without first getting the company’s lawyer’s okay, or getting approval on a quote she passes along.

Google 225

Google Facebook Wikipedia Engineering 225

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. Local news and indy journalism more trusted. “I I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. And this podcast lives up to its name in many ways.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. You can add brief details to some items, or include a web link to lengthier information. The 10 Commandments of Writing Web Content. 5 Tips for the Perfect Elevator Pitch.

Writing 40

Writing Resources Web Newspapers 40

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Learning what type of content to pitch is essential to getting your pitch covered.

Construction 62

Construction How To Media Google 62

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Send More Multimedia in PR Pitches. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

OnePitch

JUNE 21, 2022

During the episode, Jeremy tells us how he’s vetting pitches, his extremely busy role as an editor and bureau chief, why MarketWatch doesn’t cover exclusives, and more. Most people would wait until the next morning’s newspaper at that time, when we were founded 25 years ago. MarketWatch brought that to the web and a real web 1.0

Financial 58

Financial Pitching Web Journalism 58

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Instead, he covers down on how the dynamic of the web has changed the effectiveness of traditional communication techniques. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Without paid advertising to support publishers and broadcasters, PR professionals would have no media outlets to pitch stories to. billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48