Bianchi Biz Blog

JANUARY 8, 2024

How long have you been in journalism and how did you get started? I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area. What advice do you have for PR people that want to pitch you or your publication? Any pet peeves with PR people?

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Meeting Energy Local Media 97

Bianchi Biz Blog

AUGUST 9, 2021

How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. What advice do you have for PR people that want to pitch you?

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Automotive 84

Automotive Report Meeting Radio 84

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

AUGUST 21, 2023

How long have you been in journalism and how did you get started? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. We also want them to be interesting and easy to read.

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

FEBRUARY 20, 2023

I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Fun assignment!

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Automotive Meeting Media Mobile 85

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

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Meeting Newspapers Agriculture Media 73

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? But the newspaper climate has changed. Learn how with our brand journalism white paper! Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?” Timeliness.

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Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started? Just this year, FleetOwner won a Jesse H.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

JULY 10, 2023

No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features. What advice do you have for PR people that want to pitch you?

Meeting 83

Meeting Report Automotive Media 83

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

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Pitching Journalism Video Advertising 174

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? My first non-school newspaper gig was at the China Daily in 2013. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

NOVEMBER 16, 2020

How long have you been in journalism and how did you get started? I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. The biggest thing for me is timeliness.

Automotive 92

Automotive Meeting Report Media 92

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Bianchi Biz Blog

APRIL 17, 2023

How long have you been in journalism and how did you get started? And before that, I was an English and Journalism student at Bowling Green State University. And before that, I was an English and Journalism student at Bowling Green State University. What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Paul Business Journal, and news director for SPNN-TV Neighborhood News. That kind of PR pitching reveals a shot-gun approach.

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Interviews Radio Journalism Newspapers 48

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

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Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

DECEMBER 7, 2020

How long have you been in journalism and how did you get started? I got my start at my high school newspaper and was the editor of my college newspaper, The Daily Athenaeum at West Virginia University. My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C.

Automotive 56

Automotive Report Meeting Transportation 56

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

MARCH 7, 2022

How long have you been in journalism and how did you get started? By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Media Transportation 81

Bianchi Biz Blog

OCTOBER 18, 2021

Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Report Automotive Media 75

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. “The We are always pitchable by PR people.

Print 48

Print Newspapers Interviews Journalism 48

Bianchi Biz Blog

OCTOBER 5, 2020

How long have you been in journalism and how did you get started? I caught the journalism bug during my first internship at the Westword, an alternative news weekly in Denver, when I was about 20 years old and I never looked back. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines.

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Transportation Meeting Report Media 91

Bianchi Biz Blog

FEBRUARY 21, 2022

How long have you been in journalism and how did you get started? I had my first staff byline at a small Connecticut newspaper in 2001. What advice do you have for PR people that want to pitch you? I believe those are the stories that readers can relate to—or want to connect to. Timing is always important.

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Meeting Transportation Media Sports 94

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Here’s how I could control those slots. Anne Isenhower, Anne Isenhower Communications. Quick shower and then it's time for lunch.

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Meeting Writing Pitching Case Study 98

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. So, do you pitch to an editor in the hope they pass the story to a freelancer? Columnists.

Media 54

Media Newspapers Journalism Video 54

Bianchi Biz Blog

NOVEMBER 14, 2022

How long have you been in journalism and how did you get started? I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick. What advice do you have for PR people that want to pitch you?

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Automotive Engineering System Media 81

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. I have written or edited tens of thousands of stories over my 34 years of professional journalism, so it’s hard to narrow down this list. I have been in journalism my entire life.

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Automotive Web Meeting Media 65

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet.

Media 100

Media Data B2B Pitching 100

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. Is it newspapers in that piled up on the, on the porch?

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Case Study Study Media Local 100

Bianchi Biz Blog

NOVEMBER 1, 2021

How long have you been in journalism and how did you get started? I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago. What advice do you have for PR people that want to pitch you? My best advice for pitches via email is to Include a photo.

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Meeting Automotive Media Newspapers 75