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5 Ways to Ride the Social Journalism Trend

Cision

Journalism and PR have changed over the past several years. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences. Here are 5 tips to help you be that source.

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

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How to Find Journalists to Cover Your Story

Buzzstream

The best is LinkedIn. Most media databases will list a LinkedIn profile; if not, try a quick Google search for the person’s name + the publication. MuckRack’s State of Journalism report found that lack of relevancy is why journalists reject pitches. LinkedIn I’ve also been using a tool called Wiza a lot recently.

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How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social]

Sword and the Script

However, if PR is part of your communications or marketing strategy , then those businesses are missing an opportunity to tap social media for better exposure. More than a proactive partner: an extension of your marketing and PR team. 28% of reporters said they’d like to spend more time on LinkedIn. Need an extra pair of hands?

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PR Rock Stars: Room & Board’s Rebecca Lechner

Communications Conversations

Paul Power PR couple with Matt Lechner who’s now over at HealthPartners. She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). So, I thought, why not feature her here today as a PR Rock Star? I recently came across the article in PR Daily that talked about “career regrets.”

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Welcome to the “New” PRSay

PRSay

You’ll notice that all content has been categorized and tagged in a more intuitive way. You’re PR pros, so we’re assuming you’ll actually notice things like this) You’ll also notice that the site is lighter and easier to navigate, which means your time will be used more efficiently.

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Coffee with a Journalist: Lisa Martine Jenkins, Protocol

OnePitch

Click below to follow Lisa Martine Jenkins on Twitter and LinkedIn. Then my second journalism job, I was almost too organized, like I would have folders for pitches on various topics, and I just spent like half of my life categorizing things. Like the newsletters are kind of automatically tagged as newsletters.