Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. As always, click any image for higher resolution. >>>

Survey 94

Survey Industry Leadership Study 94

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. By Anne Gregory, PhD, FCIPR.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Think about how much work that is: try writing a blog post every day – then add two more. The Wall Street Journal 80%. TechCrunch 85%.

Study 165

Study Communications Survey Pitching 165

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. But journalism does addict you to quick results and to working alone.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 101

Survey Report Media B2B 101

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 170

Report Local Media Pitching 170

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 88

Agency Energy Crisis Management Industry 88

PRSay

SEPTEMBER 6, 2022

With Claire Shipman, Kay wrote “Womenomics: Write Your Own Rules for Success,” “The Confidence Code: The Science and Art of Self-Assurance — What Women Should Know,” and “The Confidence Code for Girls: Taking Risks, Messing Up, & Becoming Your Amazingly Imperfect, Totally Powerful Self.”. It makes our journalism better.

Journalism 147

Journalism Newspapers Policies Writing 147

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What is your secret to Public Relations and media relations success? We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

JULY 26, 2022

But earned media isn’t entirely free: you still have to expend the time to research the publications, draft pitches, decide which journalists to target, and, if it’s a bylined article, write the piece once a pitch is accepted. So yes, I believe it’s always a good time to pivot to earned media.

Media 166

Media Pitching Agency Guidelines 166

Stuart Bruce

MAY 29, 2016

I didn’t write or see the entries on my website, which was a work in progress, and wasn’t meant to go public.”. Just imagine how much more complex managing a website and all of the other associated digital and social media will be during a crisis. They don’t understand it’s only part of what public relations actually is.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Sword and the Script

JANUARY 15, 2019

The trend to take more work in-house is quite true for creative and media buying. There several studies on it like this one from Forrester that the Wall Street Journal reported. Perspective: Most agencies don’t have a professional sales force, so the leadership sells the deal and then pushes the work down the pay scale for action.

Agency 77

Agency Leadership Corporate Training 77

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. A human element can always capture the interest of a reader and make the content more relatable. Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says. Congratulations, but how is this news for reporters?

Pitching 129

Pitching Report Writing Energy 129

Sword and the Script

JUNE 16, 2020

“Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Cohesive, compelling brand narrative that makes an emotional connection and all the tactics that flow from it such as thought leadership, website, and social.” Long-form journalism.”

Storytelling 129

Storytelling Communications Survey Case Study 129

Bianchi Biz Blog

JANUARY 24, 2022

Together with AEye, we completed an exceptional series of thought-leadership content that is now archived across all of AEye’s social media channels. How long have you been in journalism and how did you get started? I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota.

Meeting 78

Meeting Automotive Media Technology 78

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. How long have you been in journalism and how did you get started?

Meeting 81

Meeting Automotive Media Transportation 81

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

OCTOBER 5, 2015

Why: “Because storytelling is about making an emotional connection with the audience, it can be more difficult to measure the effectiveness of this,” writes Vanessa Chase as she shows us how to “know when the story that we’ve told has been effective.” ” write Karen Dietz and Lori L. ” 4.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a master’s degree from the Columbia University Graduate School of Journalism. I love theater, good writing, tennis and skiing.

Communications 50

Communications Marketing Internal International 50