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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

What information can you provide to keep the story going and position you as the real estate expert on the topic? There are many sources providing studies, statistics, and information on the real estate market. If it’s a national study, use that and bring it home as to what it means for your local real estate market?

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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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How to Create Great Content – FAST

PR for Anyone

It’s usually throwing spaghetti on the wall and hoping something sticks versus posting with a strategy in mind. . Look at holidays and what you can relate your real estate business to and then post things about that. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan?

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Using Social Media to Get PR

PR for Anyone

Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. The reporter put out an urgent request on Twitter for a real estate agent with a home for sale in that area to use for his segment. This instantly caused home prices to rise in the area.

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Telling A Good Story

PR for Anyone

It gives them more background and makes their segment, interview, or story have a deeper meaning and connection with their audience. Why did you start in real estate? It’s also something the media can use in their story, it’s your story. Everyone is looking to connect with people so share your story.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Read below for the entire interview with Cassie: . Whether we’re gearing up for an announcement, drafting crisis messaging, or presenting a strategy, each day keeps me on my toes.

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Land Media Using a Non-Profit

PR for Anyone

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She lost a son to suicide. As you can imagine, because of that, she became very involved in suicide prevention.