Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

It’s also very important to tap and train media spokespeople at the beginning of an engagement. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.

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YouTube Training Video Survey 136

Cision

MAY 3, 2016

Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. What are some key components of a successful media relations strategy? For example, is this a wire or a print story or both?

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Pitching Training Media Relations Newspapers 0

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Media opportunities come and go fast. Training should be more than an email with messaging or print-out of “communication best practices.”

Leadership 83

Leadership Print Training Radio 83

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations.

Pitching 98

Pitching Consumer How To Education 98

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

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Media Training Training Interviews Media 182

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. 2) It’s a perfect way to connect with the media. PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets.

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Company Software Crisis Management Agency 62

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. If you have a CEO who can slam dunk every interview, good for you.

Strategy 78

Strategy Media Storytelling Pinterest 78

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. That includes face-to-face, print, radio, TV and today online including Twitter.

Social Media 150

Social Media Twitter Radio Sports 150

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

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Crisis Crisis Communications Insurance Insurance 60

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Does trucking have a training problem? First look: Western Star’s all-new on-highway truck.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. What were the biggest considerations you had to make when switching careers (salary, training, etc.)? Salary and training were both important considerations.

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Apparel Public Affairs Training Corporate 106

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). But that’s perhaps because that’s what I do.

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Advertising Advertising Content Marketing Case Study 60

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Bad Pitch Blog

SEPTEMBER 26, 2006

There might be a story in the above train wreck, but do not use a news release to tell it. When you do phone follow up, do you ask if they want to interview the winery''s well hung over spokesperson? Instead, focus on what truly makes Naked Chardonnay different and highlight it on a wine bottle media kit.

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Pitching Retail Print Report 40

PRSay

JUNE 11, 2021

Through our social media channels, we always aim to promote our content in a way that anyone — especially those without scientific training — could understand. How did you manage the barrage of media requests, which topped 40 per day? What are some best practices for other communicators?

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Publicity Social Media Report Fashion 158

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I was invited to the training and proving grounds at Canadian Forces Base Borden to put the truck through its paces. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing.

Meeting 86

Meeting Media Chemicals Radio 86

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. For example, the team at PR Academy, a leading UK-based training organization for PR specialists, recently asked all their students to identify the skills they needed to improve upon. An example media relations workflow is set out below.

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How To Software System Employee 60

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Want to get on the show?

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Social Media Marketing Pinterest Media 120