wiredPRworks

NOVEMBER 10, 2016

Influencer marketing isn't shiny and new, but it is trendy. Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. And here's my interview that first appeared on the conference blog.

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Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Interview with Taylor Guitars: The Power of Real-Time Communication.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. Marketing'

Airlines 100

Airlines Viral Sports Ethics 100

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands.

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Nonprofit Fashion Retail Enterprise 84

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Every minute, 400 hours of video are uploaded to YouTube. How do you break through the noise?

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Viral Video Strategy YouTube 111

Waxing UnLyrical

OCTOBER 17, 2011

200,000 YouTube views in one week. Together with our Marketing, Brand and Corporate Affairs teams, we developed a thorough plan to ensure our message and approach was consistent across all channels for the campaign. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels.

Publicity 87

Publicity Banking YouTube Social Media 87

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. We’re halfway through 2019 and a handful of crises have already occurred. Let’s take a look at the top nine crises of 2019 so far.

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Fashion Telecommunications Crisis Training 75

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. After an aggressive media relations push, we began to pick up traction in the local market. Finally, three months later, we got the interview on the books. Julie Staadecker, Account Director.

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Print Media Travel Wireless 60

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #2: Cause Marketing. Smirnoff vodka (largest anamorphic painting).

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Viral Marketing Guidelines Local 88

NewsWhip

NOVEMBER 11, 2021

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. The image below shows a dashboard with a Timeline of interest in the two days up to the Aaron Rodgers interview with Pat McAfee. million by November 9th. .

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Reputation Brand Branding Reddit 78

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

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Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. If you’ve got some viral posts, then you’re ready for that “ebook.”. Slideshare receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn.

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eBook Infographics Pinterest How To 108

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance.

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eBook YouTube Video Social Media 145

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Domino’s Viral Staff Video. There are different ways in which crisis communication can be performed. Media policies/procedures.

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Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

APRIL 9, 2024

Hint: “Because every marketing guru says so” is not always the right answer.) Is there a YouTube video that garnered thousands of organic views? Did one of your white papers go viral or get backlinked by many notable websites? So, when should you try to drain every drop from your high-quality content?

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eBook Video YouTube Blogging 52

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

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Social Media Marketing Media YouTube 48

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

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Content Marketing Infographics Insurance Insurance 111