Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Interested in learning more about Women Worldwide with Deirdre Breakenridge? Check out the Q&A interview with Deirdre below!

Radio 238

Radio Interviews Community Storytelling 238

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. An “Interview” with ChatGPT: What is Public Relations? Blogs were raging.

Blogging 114

Blogging Software B2B Survey 114

ImPRessions - Crenshaw Communications

MAY 15, 2020

Brag about that media coverage. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? We can’t show their actual technology but can share a glimpse of their thinking about the category. . Promote a case study or whitepaper. Don’t forget about influencers.

Instagram 333

Instagram B2B B2C Case Study 333

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic?

Content Marketing 144

Content Marketing Marketing Viral Study 144

Karen Freberg

OCTOBER 17, 2021

Because of what I have to say about some of the findings and what it means to the future direction of our field. This was the article I got inspired to write about my thoughts. So, props to Tyler and Luke for doing this study. It was a very detailed mixed-method study. Did I get your attention? Let me tell you why.

Study 111

Study Journalism Interviews Conference 111

Stephen Waddington

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. The 40-page report spotlights six main findings about the future of the local news landscape. This lacks the ethics, rigour, and standards of an editorial environment.

Local 112

Local Report Newspapers Government 112

PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. Wall Street Journal – Reduce Stress at Work. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. Or if you have questions about that too, set up a call with me.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Transcript of the Interview: Keep seniors safe, and safe during the pandemic of course, but our next guest says there's an important difference between physical and social distancing. We appreciate all tips that you've told us about.

Case Study 100

Case Study Study Media Local 100

Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Dispelling 6 Myths PR Sometimes has about Content Marketing. Most people find independent journalism and earned media to be the most credible source of information.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

OCTOBER 21, 2014

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. The study, an annual affair every year since 2008, was published this past August.

Social Media 117

Social Media Study Blogging Company 117

PRSay

SEPTEMBER 23, 2022

These are citizens with massive social media followings who are not in the journalism industry but reporting to the public on current events. The recent defamation trial involving Johnny Depp and his ex-wife Amber Heard is one such case study. The reporting by internet journalists of the six-week Fairfax County, Va.,

Ethics 178

Ethics Media YouTube Journalism 178

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Study the depth of coverage and the tone of their pieces. Take a peek at some of their recent pieces.

Agency 170

Agency Media Software Pitching 170

The Hoffman Agency

APRIL 24, 2024

I knew nothing about her other than that I liked her, and her job title was “PR Maven.” I was part of the school newspaper in high school and took a media studies class, where I studied what PR was and learned it was more than just judging reality TV shows. As I did more research about Hoffman, I knew I needed to apply.

Newspapers 36

Newspapers Agency Study Internal 36

Solo PR Pro

DECEMBER 14, 2021

Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I

Meeting 100

Meeting Journalism Interviews Employee 100

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Construction Report Journalism 136

PRSay

FEBRUARY 28, 2023

In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 172

Report Local Media Pitching 172

Prohibition

MAY 18, 2021

For our May meet the team feature, get to know all about our funny and fabulous Account Executive, Tamika! What do you love most about your job? There are so many aspects that I love about my job, especially the wide variety of clients I get to work with on a daily basis. What do you love most about working/living up North?

Meeting 117

Meeting Study Journalism Instagram 117

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Interested in learning more about Women Worldwide with Deirdre Breakenridge? Check out the Q&A interview with Deirdre below!

Radio 100

Radio Interviews Crisis Management Community 100

Deirdre Breakenridge

SEPTEMBER 26, 2016

I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

Flack's Revenge

MAY 14, 2019

We are often asked what it takes to succeed in PR, and about the client effort required. So, for anyone who’s asking, here’s a newsflash (actually, two, no extra charge): The media generally don’t care about your news. He cited data from recent studies: “Is the process of media relations getting harder?

Survey 195

Survey Journalism Agency Data 195

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 129

Film Marketing Sports Hotels 129

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

Bianchi Biz Blog

FEBRUARY 20, 2023

I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Transportation 75

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Prohibition

DECEMBER 22, 2021

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. It showed just how bad the app can be for the teens of today.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. Please tell us a little bit about WordWrite Communications and your areas of expertise. Please tell us about your upcoming book. Can you explain StoryCrafting to us ? The swoosh and slogans are OK.

Interviews 50

Interviews Communications Storytelling Marketing 50

PR Conversations

JULY 8, 2016

Methodology is of vital important in academic research studies, including those with a historical focus as I explore below in the 4th post in the PR Conversations History Week. My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation.

Interviews 51

Interviews Ethics Education LinkedIn 51

Wadds Inc.

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. The 40-page report spotlights six main findings about the future of the local news landscape. This lacks the ethics, rigour, and standards of an editorial environment.

Local 59

Local Report Newspapers Government 59

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. Go Gators! –

Ethics 91

Ethics How To Survey Interviews 91

PR Conversations

JULY 8, 2016

Methodology is of vital important in academic research studies, including those with a historical focus as I explore below in the 4th post in the PR Conversations History Week. My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

Methodology is of vital important in academic research studies, including those with a historical focus as I explore below in the 4th post in the PR Conversations History Week. My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation.

Interviews 40

Interviews Ethics Education LinkedIn 40

NewsWhip

AUGUST 9, 2022

One study in Singapore, for instance, found that COVID-19–related misinformation caused people to eat garlic and rinse their nose with saline as a way to avoid the disease at the expense of proven scientific prevention methods, such as social distancing. . Revealing who’s in charge, including possible conflicts of interest.

Government 78

Government Journalism Advertising Advertising 78

MaccaPR

JULY 8, 2015

really care about - the monthly. Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Paul Business Journal, and news director for SPNN-TV Neighborhood News. Star Tribune , and.

Interviews 48

Interviews Radio Journalism Newspapers 48