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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. Describe the craziest or most fun story you have worked on.

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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I’m proud of the work our team at Transport Topics has done in trade show coverage. Can you tell us what types of stories, trends or issues are on your radar now?

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

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Five Reasons You Should Not Miss SAE WCX 2024

Bianchi Biz Blog

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It allows them to participate in meaningful networking sessions where they meet peers with whom they can share knowledge and business tips.