Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). Read more: 2021 PR Media Report by Global Results Communications. Read more: Propel Media Barometer for Q2 2021 by Propel.

Creativity 98

Creativity Study Ethics Publicity 98

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

JUNE 30, 2021

This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.

Survey 122

Survey Communications Ethics Measurement 122

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. The implications for PR and media relations? This may mitigate the impact of ad blocking. The issue is a battle of perceptions.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible. Data and more data. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Meltwater acquires Owler. million in cash and stock.

Pitching 90

Pitching Report Software Survey 90

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Seventy-five percent of marketers plan to increase PR spend over the next five years, and as trust and the effectiveness of paid media declines, it creates a wonderful opportunity for PR pros. This post is brought to you by Cision , a proud sponsor of PRSA. Influencer Data.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” Certainly, internal comms should report to HR,” wrote Simon Monger. What about HR?

Report 119

Report Publicity Survey B2B 119

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Shift Communications

AUGUST 25, 2017

How can all of this be measured and analyzed? SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. For example, analyzing top-performing posts within an industry will uncover apparent trends. SHIFT has the solution: SCALE. Data-driven approaches are proven to provide the best results.

Data 92

Data SEO Guidelines Advertising 92

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For all 210 U.S.

Industry 87

Industry Media Technology Employee 87

Solo PR Pro

JULY 11, 2017

Note that these topic avenues avoid internally focused news such as salespeople who won a company award. Have you recently implemented, or have contracted to implement, significant new software for CRM, ERP, etc.? Has newly implemented software led to significant, measurable improvements in your operation?

SEO 42

SEO How To Software Resources 42

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. This could really solve some of the measurement issues that PR has had over the years. So, something that used to take teams days or weeks to do is now built into your software and can be done immediately.

Technology 120

Technology Analysis Data Tools 120

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Some communicators on Prezly even use this for internal communications. Prezly does not provide a media database – that is a ready-made list of media contacts.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

JANUARY 7, 2022

The plan should also include internal and external stakeholders. Was the social media reaction worse than you expected? Communication includes issuing statements, answering questions, distributing press releases and tracking media coverage about your company. Having strong media relations skills.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement.

Employee 137

Employee Software Survey Tools 137

Prohibition

DECEMBER 13, 2021

This is the implementation of contingency plans even after putting proactive measures in place. In the event that a company’s software unexpectedly collapses, it has a direct impact on both employees and consumers. Establish preventive measures. A step to crisis management is establishing preventive measures for next time.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

OCTOBER 8, 2019

There are a few benefits I’d add to that: a) Media relations. Content marketing is pivotal to media relations and done well, media relations will, in turn, help your content marketing; and. Here are three easy measures. This measure is useful for making the case to invest in content marketing.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Tools serve two purposes in PR. That must change. You’re at the mercy of a vendor and tools come and go.

Tools 175

Tools How To Agency SEO 175

Maxim Behar

JANUARY 24, 2022

The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software. Maxim Behar strongly feels that Public Relations experts and managers will be the leader of the future big, merged business.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

OCTOBER 1, 2019

1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. The reports will be called “ Earned & Social Media Analytics ” and will include metrics such as “such as volume, social and influencer engagement, advanced sentiment analysis and geolocation.”.

Pitching 61

Pitching Analysis Report Video 61

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? And that’s what I was kind of alluding to before was we can say, hey, you need to dial up media relations with these specific outlets or reporters.

Brand 78

Brand Branding Marketing Data 78

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. The PR software market is estimated at $4 billion, according to a report by consulting firm Burton-Taylor.

Marketing 78

Marketing Publicity Survey Study 78

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. They are adding owned media, paid media, and shared media to their traditional earned media offering. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough.

How To 60

How To Software System Employee 60

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Learn their approach to strategy, operations, measurement, staffing and more. Want to get on the show? 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Rethinking internal and external comms. Marketing predictions. Time to focus on blocking and tackling.

Marketing 169

Marketing Employee Content Marketing Training 169

PRSay

MAY 18, 2016

Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Conclusion.

Data 106

Data Meeting Measurement Guidelines 106