PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. In his current role as senior manager for global corporate communications at Hansen Technologies, he oversees external, executive and internal communications for the software firm.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.

Twitter 105

Twitter Marketing Social Media Viral 105

Buzzstream

MARCH 13, 2024

Internal Datasets. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Direct traffic is a little harder to pin down as it refers to traffic from users going directly to a site, usually by typing in the URL. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

A client should be wary of a Trump-like agency team who promises overnight media coverage or amazing “viral” content. Share expectations internally. Good internal communication inside a client organization should clue in senior management about what to expect, of course.

Agency 120

Agency Company Measurement Viral 120

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Hub’ content refers to regularly scheduled, thematic content that retain and engage subscribers, encouraging them to return for fresh content.

Storytelling 78

Storytelling Data YouTube Strategy 78

NewsWhip

FEBRUARY 7, 2020

For the sake of consistency, any reference to the times and dates that articles were published are standardized to US Eastern Time. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Let’s start at the end of December last year. Week 1: December 2019 / January 2020. Engagements.

Journalism 163

Journalism Viral Writing Report 163

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

PR 20/20

NOVEMBER 11, 2016

It’s great that you used proper H1 headers, implemented powerful keywords, and sprinkled in a few internal links. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. Which content types receive the most attention?

SEO 80

SEO Infographics Strategy Viral 80

PRSay

DECEMBER 18, 2019

As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. James also made vague references to the financial, physical, emotional and spiritual harm Morey’s tweet could have caused. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

Practical Law Construction

MAY 18, 2021

Indeed, it is uncommon to see terms such as “pandemic” or “infectious viral disease” referred to in a construction contract’s force majeure clause (whether this changes will be the subject of much debate among drafters going forward). For example, according to sub-clause 18.1 Recent case law.

Construction 121

Construction Government Radio Examples 121

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. Take some time to investigate internally how your colleagues or employees would react in specific situations. For example, in a tweet, refer to an article on your website which offers you more space to communicate a full message.

Social Media 79

Social Media Crisis Media Airlines 79

Sword and the Script

DECEMBER 10, 2019

You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. You can find all posts that reference Occlusive here and read my brief on their product here – Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing].

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? Never knowing if something is going to go viral against you in a negative way… but wait! This means: Who are your stakeholders? Make a list. Where are they online?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

PR in High Definition

SEPTEMBER 24, 2019

While we tend to think of ‘the gig economy’ being made up of the likes of musicians, drivers for ridesharing companies and delivery jobs, it refers to anyone working on a short-term contract or freelance – and that includes journalists and writers. The freelance dance. As such, this makes them a target in public relations campaigns.

Media 54

Media Newspapers Journalism Video 54

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. If you’re just starting out or conducting minimal international outreach it offers 50 free searches a month.

Digital PR 161

Digital PR Tools Pitching Film 161

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. What is crisis communication? When companies communicate openly, honestly, and clearly, they earn the trust of their customers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mark My Words

DECEMBER 21, 2017

Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. The potted biography: Barnum was born in 1810.

Viral 83

Viral Big Data Fashion Publicity 83

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Abbreviations are often referred to without including the full name of the organisation initially. Pitches can make or break a PR campaign.

Pitching 164

Pitching Writing Digital PR How To 164

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. The NASA imagery used in the making of the commercial.is

Film 48

Film Marketing YouTube Advertising 48

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story.

Social Media 45

Social Media Media Storytelling Local 45

Masters in Communications

FEBRUARY 12, 2022

Here, an audience will refer to media for external evidence or for ways of highlighting or proving points in a message they are trying to broadcast (45). There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true.

Ethics 52

Ethics Communications Print Television 52

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story.

Social Media 40

Social Media Media Storytelling Local 40

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Redpoint venture capitalist Tomasz Tunguz referred to this as “ the compounding returns of content marketing.”. There’s organic distro, the flashy side full of clever, funny, eye-catching posts going viral.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111