ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Most of all, we’re a strategic resource for internal and external clients.

SEO 227

SEO Agency Reputation Policies 227

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

NOVEMBER 7, 2023

According to the announcement, the Media War Room “uses the company’s proprietary AI to enable these communicators to quickly understand the media landscape, create accurate responses, and come up with a strategy that keeps their organizations ahead of the headlines and in control of the narrative.” How accurate is it?

Employee 144

Employee Software Survey Tools 144

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Once you are clear on your goals and priorities, you can start thinking about and researching PR firms that can help you meet those objectives. technology, CPG, financial services, etc.)

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics. Source: US B2B Tradeshows ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No measure of success. And it shouldn’t always be about your brand. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Press releases have always essentially been a “paid placement.” Traditional press release distribution. Million and Eyes the U.S. And neither can vendors.

Software 129

Software Case Study Advertising Advertising 129

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 97

Ethics Crisis Transportation Airlines 97

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. After a few months, I got a call about an administrative coordinator position at a PR agency. That is, until I didn’t.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. A deluge of pitches. “75% That’s up 17% from the same survey last year. Volume of work.

Survey 98

Survey Journalism Study Pitching 98

Sword and the Script

OCTOBER 1, 2019

There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. For example, how do you categorize a story about a ship full of treasure that sunk but the Coast Guard saved all the passengers? 3) Prezly simplifies 1:1 pitching in its platform.

Pitching 62

Pitching Analysis Report Video 62

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Who are all these companies?

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. To that end, this year’s roundup is uh-mazing.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

MAY 29, 2018

The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. It’s not just about content, or search, or conferences, or advertising, or a webinar. How many can you identify with?

Corporate 79

Corporate Communications Survey Employee 79

Beyond PR

JUNE 8, 2016

As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Similarly, you can optimize your press release strategy by understanding your audience’s behavior and content preferences.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

Pitching 111

Pitching Facebook Interviews Twitter 111

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. And yes, public relations is equipped to cater to the informational needs of financial stakeholders.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

OCTOBER 29, 2019

Prezly saw that the “press release format was broken” and it got started building online newsrooms. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea.

Pitching 64

Pitching Analytics Enterprise System 64

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. Measure the impact of new blood.

Pitching 83

Pitching Product Launch Data Measurement 83

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). The venerable email pitch. “92% State of Media ).

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 64

Marketing Pitching Corporate Tools 64

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 4) Better integration of owned, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Efficient marketing execution and measurement. Michelle Garrett | Garrett Public Relations.

Marketing 176

Marketing Employee Content Marketing Training 176

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. In turn, be sure to ask for consistent measurement and analytics that clearly demonstrate how PR is impacting the business (and thus, your investment). Before doing so, make sure you really think about what you want.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Write and distribute press releases. Write media pitches about a firm and send them onto journalists. Plan and execute media events. Media training. Internal communications.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 1) What has changed the most about PR over the course of your career? There is no doubt in my mind that when I started in PR – and especially when I was in media relations – I stayed completely in my own silo.

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. If you have any doubt about the applicability to PR, just keep in mind Google has long since taken over as the new front page. See these related posts: Media Relations: Proven Ways to Get More Out of It. 4 Ways PR Can Gain Leverage with Ahrefs.

SEO 66

SEO Tools Engineering Web 66

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Press releases” and publicity are just some of the means to these ends. Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Read what the book’s about before you read it.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And what about LinkedIn posts? They are adding owned media, paid media, and shared media to their traditional earned media offering. Are you up to speed? Twitter paid amplification?

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

One that few people know about. Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). New Media New Tools New Audiences. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81