Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 143

Government Survey Ethics Media 143

Shift Communications

APRIL 26, 2023

By Sarah Babbitt, VP, Agency Marketing CEOs and top company executives have always been under a microscope. Today, though, that microscope is magnified, especially internally. And people are split on how executives are doing with their internal communications strategy. How to boost internal executive brand.

Internal 78

Internal International Strategy Communications 78

Agility PR Solutions

OCTOBER 18, 2023

Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights.

B2B 112

B2B Technology Marketing Storytelling 112

Wadds Inc.

MAY 1, 2024

As the race to license content to LLMs heats up, two issues have emerged: compensation for content used as training data attribution to source material when content is returned within results These same issues have been played out in the media monitoring market for more than 20 years.

Training 59

Training Survey Data Wikipedia 59

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. “Strategy” dimension – The extent that an employee understands their organization’s strategy and believes that it will result in a positive endstate in the market. Of course you do.

Internal 218

Internal International Communications Employee 218

5W PR

APRIL 19, 2023

By providing accessible services, products, and environments, companies can tap into a significant market of people with disabilities. According to research , this is a market that was expected to have a purchasing power of almost $2 trillion in 2023. But they also have significant internal benefits.

Internal 88

Internal International Transportation Employee 88

Sword and the Script

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. of the marketing budget on print.

Survey 98

Survey B2B Marketing Trade Shows 98

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

Internal 108

Internal International Groups Employee 108

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. 2021 Strategic Communications Survey Final from Frank Strong.

Survey 121

Survey Communications Ethics Measurement 121

Sword and the Script

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic.

Agency 109

Agency Survey B2B Media 109

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Pay attention to anecdotes from managers.

Internal 96

Internal International Employee Leadership 96

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 135

Leadership B2B Study Survey 135

Agility PR Solutions

SEPTEMBER 9, 2018

According to the recently released 2018 State of the Sector on Internal Communication, U.S. and Canadian companies prioritize internal communication far less that those in Europe and other parts of the world. The post Despite tight labor market, U.S.

Internal 60

Internal International Company Marketing 60

Contently - Strategy

APRIL 11, 2024

If you work in B2B tech marketing, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. Overflowing with buzzwords, B2B tech marketing content is far too often focused on the technical features and capabilities of the products. Machine learning.

B2B 52

B2B Marketing Enterprise Survey 52

Agility PR Solutions

SEPTEMBER 12, 2022

New research from app experience platform Airship spotlights key internal challenges companies of all sizes face in deploying and improving app experiences for their customers, revealing that the mobile app experience (MAX)—as a concept and set of best practices—is still very much a frontier.

Mobile 85

Mobile Company Marketing Survey 85

Agility PR Solutions

NOVEMBER 28, 2022

If your brand has been hesitant to dip its toes into the metaverse, the time is here to prepare to take the virtual plunge, according to new survey data from digital CX firm TELUS International and research partner Pollfish, which reveals nearly three-quarters (72 percent) of respondents saying they believe that brand interactions in the […].

Meeting 85

Meeting Consumer Brand Branding 85

Reputation Us

MAY 15, 2024

Stabilizing The Workforce A stable workforce contributes to the development of trust and credibility, both internally and externally. Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike. How much does this amount to?

Reputation 78

Reputation Financial Employee Survey 78

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. On creativity: “Recognize the importance of marketing partnerships. I’m a big naysayer of sponsorships; I think it’s the lazy man’s marketing. What’s on the mind of PR professionals these days? Don’t avoid conflict. Secretary of Labor.

Conference 111

Conference Internal International Storytelling 111

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Agility PR Solutions

DECEMBER 12, 2021

For communicators, content is still king, but quality is a challenge, especially for technology and SaaS companies—and as marketers are aware, there are viable content creation options beyond your internal team. The result […].

Company 168

Company Survey Internal International 168

ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Broaden the narrative.

Retail 368

Retail Media B2B Pitching 368

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. How does PR’s use of gAI compare to marketing? How is it being used?

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: The survey results were first published in mid-March 2020 – just a few days before the WHO declared the Coronavirus a pandemic.

Study 133

Study Publicity Survey Internal 133

PR 20/20

JANUARY 10, 2023

You're at a fork in the road—do you need to hire a marketing agency for ongoing or one-time support? You've identified the need to prioritize marketing to help strengthen the foundation of your business and improve sales. What does a marketing agency do? In what capacity can I work with a marketing agency? Let's dive in.

Agency 74

Agency Marketing Internal International 74

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 103

Survey Report Media B2B 103

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. Top challenges in internal communications.

Creativity 96

Creativity Study Ethics Publicity 96

Wadds Inc.

DECEMBER 13, 2022

The brain drain of young people from the continent will impact the future of the economy and burgeoning professions and creative industries such as marketing and public relations. If you work in Africa, please contribute to the survey. The public relations and communications industries are already losing future talent.

Publicity 59

Publicity Marketing Survey Analysis 59

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More internal comms. Semi-controlled chaos.

Communications 126

Communications Crisis Internal International 126

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. 11% said lack of alignment with marketing. 11% said lack of alignment with marketing. social media, content, etc.).

Communications 169

Communications Survey Education Leadership 169

PRSay

MARCH 14, 2022

In a 2020 Harris Poll that surveyed members of all generations, more than half of Gen Z respondents (ages 10-25) said they consider themselves creative, compared with only 44 percent of older respondents who described themselves the same way. As we market and communicate to younger generations, it’s important that we listen to their advice.

Creativity 153

Creativity Employee Survey Internal 153

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. Content marketing is its own language.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 134

Journalism Media Relations Report Media 134

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 88

Survey Measurement Employee Retail 88

Sword and the Script

OCTOBER 11, 2022

A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche. That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ).

Agency 147

Agency B2C B2B Survey 147

5W PR

JUNE 1, 2023

When it comes to international foods and snacks, different regions have different tastes and preferences. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

Local 88

Local Internal International Consumer 88