Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 The story was unsolicited. I didn’t pitch it.

B2B 106

B2B Leadership Marketing Blogging 106

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). So how do you encourage satisfaction and productivity through uncertainty? You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play.

Internal 96

Internal International Employee Leadership 96

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

PRSay

OCTOBER 9, 2017

Change your results,” said business strategist and leadership development expert AmyK Hutchens. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As How might we judge great leadership?

Conference 125

Conference Leadership Meeting Energy 125

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MARCH 28, 2019

BYU research found that newly formed work teams experience a 20 percent increase in productivity on subsequent tasks after playing video games together for just 45 minutes. “To To see that big of a jump — especially for the amount of time they played — was a little shocking,” said study co-author and BYU associate professor Greg Anderson.

Video 167

Video Employee Training Study 167

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Executive Thought Leadership. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. And despite its name, it is definitely not limited to consumer products. Timing is everything, even in B2B Tech PR.

B2B 156

B2B How To Privacy Retail 156

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

MARCH 4, 2019

There could be many reasons why your business is shutting down a particular product or service – from monetary loss to product feasibility to changing business focus. To make the process easier, here are some insights into the best way to handle internal and external communications in such circumstances: Plan ahead.

Communications 68

Communications Employee Leadership Agency 68

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. It’s how a product or service fits into a broader category, where it stands out, and why it’s different or better. A good PR plan communicates business leadership. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

Prohibition

APRIL 15, 2020

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Consider your lighting.

Film 62

Film Leadership How To Video 62

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. This means that most trades have a built-in audience of readers that are already engaged in their content. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

OCTOBER 19, 2023

Good management and leadership make a big difference to organisations contributing to productivity, innovation, staff retention and overall business performance. 46% of managers agreed that people were promoted based on internal relationships and profile rather than ability and performance.

Training 111

Training Survey Employee Leadership 111

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Such campaigns will lift eyebrows, turn heads and drop jaws. Nerves are frayed.

Employee 154

Employee Crisis Reputation Creativity 154

Doctor Spin

DECEMBER 30, 2023

Positive reinforcement is critical in fostering an open and transparent internal communications culture. This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Leadership = Communication?

Leadership 52

Leadership Internal International Employee 52

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 126

Communications Crisis Internal International 126

PR for Anyone

JANUARY 3, 2024

Despite most of her career being under male leadership, Stacy felt a strong connection to working with both genders. Four-Step Cycle of Productivity For businesses to effectively merge structure and flow, Stacy suggests that short cycles work best.

Corporate 130

Corporate Sports Creativity Internal 130

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. Influencers are often among the first to recognize new trends, and can be powerful in helping to spread the word about a company’s product or service. Internal communication Corporate brands should also focus on internal communication.

Company 88

Company Corporate Product Launch Internal 88

Stern + Associates

OCTOBER 31, 2023

“The biggest opportunity I see in business today is for C-Suite leaders to innovatively leverage the emerging tech space,” says Dutta, co-founder of the World Economic Forum’s Network Readiness Index and one of the most highly sought-after experts on digital transformation and organizational leadership in the world.

Policies 98

Policies Leadership Technology Groups 98

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation.

Reputation 78

Reputation Real Estate Internal International 78

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. This latest shake-up also appears to be another restructuring.

Software 170

Software Marketing Leadership B2B 170

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

The campaign highlighted the lack of gender diversity among speakers at events for key industries and culminated with a full-day conference on International Women’s Day showcasing business women in C-level positions. Crenshaw won in the category of Marketing Business-to-Business for Bizzabo’s “EMPOWERing Gender Diversity in Events.”

Communications 156

Communications B2B Web Conference 156

Sword and the Script

APRIL 23, 2024

They gave engineers a percentage of free time to develop new products. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves. This is true inside and outside of marketing. We need to experiment with marketing too.

Software 126

Software B2B Company Marketing 126

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 161

How To Employee Leadership Nonprofit 161

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. The events of the past few years permanently disrupted both leadership approaches and expectations.

Communications 78

Communications Leadership B2C LinkedIn 78

PRSay

JUNE 16, 2023

Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. We must be willing to experiment with new technologies and find what works best for ourselves, our clients and our internal audiences. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

On the other hand, if there’s an internal problem, the agency needs to know about it and to prepare for any negative impact. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Bianchi Biz Blog

OCTOBER 17, 2022

Those of us who work in the auto industry are very good at evolving the product , but not necessarily the people skills to match. The transformational shift to EVs represents an entirely new product portfolio and unprecedented opportunities for growth. And we won’t be surprised if you catch the podcasting bug. Author : Jan Griffiths.

Automotive 88

Automotive Industry Leadership Interviews 88

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139

How To Employee Leadership Nonprofit 139

PR in High Definition

SEPTEMBER 30, 2022

At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately. Thought leadership pieces from a company’s experts and executives is another great way of communicating value and advice. Staff must be made to feel safe and valued in their roles.

Communications 62

Communications Internal International Energy 62

Wadds Inc.

JANUARY 5, 2024

The chair and non-executive director provide external focus, with the internal perspective provided by the managing director (or CEO), finance director and any executive directors reporting to the MD. With the majority of our global leadership team being in their first leadership role, the consultation from Sarah at Wadds Inc.

Leadership 52

Leadership Government Policies Ethics 52