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A brief guide to short-form video for brands

NewsWhip

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. followers, it’s in the same viral sphere as Duolingo. Instagram Reels After seeing TikTok’s massive success, Instagram launched a similar concept in August of 2020. The average consumer’s attention span is short.

Video 148
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Why NewsWhip is the best CrowdTangle alternative

NewsWhip

This allows journalists and editors to jump on pre-viral trends, or promote their own stories that they can see are already finding resonance. Cross-platform analysis With NewsWhip, you have access to a wide range of platforms, including web coverage, Facebook, Twitter, Reddit, Instagram, and YouTube.

Reddit 88
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 118
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Letter from Grand Central Rail

Stephen Waddington

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. It’s a useful coaching tool. ??

Viral 68
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A Case for Marketing Ethics

Mindful Marketing

The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. A recent Wall Street Journal article revealed that phony product reviews, especially on Amazon, are more rampant than most of us ever would imagine.

Ethics 94
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How to Use Dynamic Listening to Reach New Customers

Cision

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. It all starts with the news you are taking in.

How To 149
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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

The piece is no longer live so I can’t link to it, but there’s a screenshot below: This Candy Crush piece was a remix of a previously successful piece we created about Instagram : As is the case with most remixes, my justification for making the Candy Crush piece, was largely based on the success of the Instagram piece.