Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. More importantly, the metrics – the proof this stuff sells enterprise technology – are compelling. Marketing content, according to Gartner, is “All content assets created by marketing teams.”.

Content Marketing 91

Content Marketing Marketing Enterprise Infographics 91

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! It’s the well-known press release and media kit.

Media 120

Media Content Marketing Infographics Fashion 120

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Sales Reps – Thought Leadership Rainmakers. They need to interact with people who know what they’re talking about.

Leadership 81

Leadership Reputation Measurement Video 81

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Click here for our free live-streaming white paper! John Haydon – @johnhaydon. Staying in tonight?

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 29, 2020

Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” These markets included technology, financial series, higher education and legal services, among others. This finding is in line with the findings in the study above. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Infographics. People are more interested in visuals than ever, whether it’s infographics, images or videos. She writes about tech education and health related issues and loves to live simply, give generously, watch football and love technology. Common ones include: Blogs. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. in 2002, she excelled in marketing and management roles at two publicly held technology corporations. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Shift Communications

MAY 14, 2015

Here are my findings: Marketing Technology. Being the company in the group that has a more developed software technology component to their offerings could be an indicator of what drove their investment. I combined that with a review of the newsroom portions of their sites and their social profiles.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. 10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic.

B2B 60

B2B Infographics Interviews eBook 60

Stuart Bruce

SEPTEMBER 14, 2015

When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%). Both offerings appear to have become less of a standalone requirement. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 27, 2015

Depending on what tools are already available to your business, you may have to implement new technology to allow you to track conversion-driving activities on your website. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

NOVEMBER 8, 2019

White papers. Infographics. He loves to write about technology, startups, entrepreneurship and business. Not just your business blog is enough to fulfill the content needs of the modern web. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos. How-To Guides.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

JUNE 7, 2016

Include video footage, infographics, personnel headshots, product images, downloadable PDFs and other visual elements to diversify plain text and add appeal. Now that your online newsroom’s multimedia is pristine, download our white paper All Press Is Good Press: Best Practices for Creating Media-Friendly Content.

Video 40

Video Guidelines Infographics Financial 40

MaccaPR

OCTOBER 26, 2015

Enter online ad blocking software, a technology that Madison Avenue is viewing with the kind of horror that dentists express when forced to see the Nazi dental torture scene in the Dustin Hoffman film, “Marathon Man.” They don’t block influencer blog posts, or emails, or sponsored white papers. They don’t block search ads.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48