Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. For the original blog, please visit here. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Prohibition

NOVEMBER 7, 2023

Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Here we’ve pulled together seven tried and tested tools that are guaranteed to help streamline your content marketing strategy. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. These six Digital PR and marketing trends can help you thrive in 2023. A successful digital PR and marketing strategy is never one-and-done.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. These days, your content marketing strategy isn’t as simple as just “content.”

Strategy 276

Strategy How To Media Infographics 276

5W PR

APRIL 21, 2021

Going through the process of figuring out the right marketing strategy that’s going to generate leads and increase a company’s sales is complicated, which is why sometimes, marketers choose to stick to ones that are tried and true. Social Media Strategies. Content Marketing Strategies. Urban Marketing Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. The strategies behind conducting effective Digital PR campaigns. Understand trends of what journalists like covering repeatedly. Infographics. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

APRIL 18, 2024

Being heard and making a mark calls for a well-thought-out strategy. As the buyer’s journey shifts, so must the company’s approach – taking on a content-centric strategy that builds trust and showcases expertise. Include a variety of content types in the content strategy.

B2B 78

B2B Media LinkedIn Infographics 78

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. Here are three trends you need to follow and why doing so will help you better reach your audience: Want more insights on the latest media trends? But with so much constant change, how can your brand keep up?

Trends 120

Trends Mobile Media Infographics 120

The Proactive Report

DECEMBER 24, 2014

Infographic courtesy of Kargo.com. For daily updates on PR and tech trends follow me on Twitter. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' We already pay for releases to be put on the wire and distributed to news sites.

Mobile 201

Mobile Strategy Web Consumer 201

Newsfile

NOVEMBER 14, 2023

You can tailor your own holiday press releases with the strategies learned here. Click thumbnail image below to view press release Key Takeaway Deloitte’s press release highlights the company’s expertise in market analysis and data-driven forecasting of holiday retail trends. over 2022 levels.

Examples 116

Examples Energy Retail Product Launch 116

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The Trends. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The Trends. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media SEO Analytics 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. That’s when you can use the data in this excellent infographic about content tactics. Channels: Social, paid and email.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. That’s when you can use the data in this excellent infographic about content tactics. Channels: Social, paid and email.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. That’s when you can use the data in this excellent infographic about content tactics. Channels: Social, paid and email.

Digital PR 100

Digital PR Strategy Infographics Trends 100

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Onclusive

MARCH 21, 2018

Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? To meet this need, we recommend turning to concrete statistics and trends that align with the interests of your audience. The answer is data-driven storytelling.

LinkedIn 55

LinkedIn Publicity SEO Storytelling 55

5W PR

OCTOBER 10, 2023

Users can access news, trends, videos, and articles on a wide range of topics. Fear of missing out (FOMO) The fear of missing out on the latest trends or experiences can drive social media and consumer behavior. Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

NOVEMBER 3, 2023

Understanding the wearable fitness tech market Before delving into fitness marketing strategies , it’s crucial to understand the wearable fitness tech market’s dynamics. Develop a content marketing strategy that educates, inspires, and engages the audience. Embracing content marketing Content is king in the digital age.

Marketing 78

Marketing Infographics Content Marketing Data 78

PR 20/20

FEBRUARY 21, 2017

To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. infographics, social posts, interactive quizzes).

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. This content can take the form of articles, videos, infographics, webinars, and more. Brands that can tap into trending topics or create shareable content have the potential to gain massive visibility.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

DECEMBER 23, 2022

When using shoppable content, it’s important for companies to set up the proper tracking through UTMs or in the product catalog on Instagram so that the company can see what is working on the platform directly, as they may find distinctions in how their audience shops on Instagram vs. other platforms and should adjust their strategy accordingly.

Instagram 78

Instagram Infographics Trends Software 78

5W PR

JANUARY 31, 2024

This involves the team staying abreast of industry trends, competitor activities, and the technological landscape. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The Data Story on the Hottest PR Trends. While the survey covers a broad range of concerns in PR – the findings on trends and tactics are of a keen personal interest to me.

Survey 71

Survey Trends Communications Storytelling 71

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Despite the profound value of digital, a pain point for many organizations is staying on top of trends. “We Here are three takeaways from the panel.

Strategy 60

Strategy Communications Case Study Data 60

Presspage

JANUARY 23, 2024

It involves narrating memorable achievements and milestones while communicating the long-term vision and strategy of the organization. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Stern + Associates

DECEMBER 20, 2022

The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations. It’s key that social media marketers use this data to gain a deeper understanding of their audience, track the success of their campaigns, and continually improve their social media strategy.

Social Media 62

Social Media Marketing Media Analytics 62

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

PR 20/20

JULY 9, 2020

Instead of taking hours to compile a content strategy, BuzzSumo runs quick reports to identify high-performing content for a specific keyword or domain. Not to mention, the platform has four key easy-to-use components, including: Discovery: Browse trending topics, questions, and keywords to generate ideas that guide your content strategy.

Google 90

Google SEO Trends Content Marketing 90

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Not everyone publishes their email address (even if you have a list of strategies for finding email addresses ), so sometimes you may have to guess. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Not everyone publishes their email address (even if you have a list of strategies for finding email addresses ), so sometimes you may have to guess. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 1, 2023

If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 133

Examples Software Pitching Tools 133