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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Report Methodology.

Financial 111
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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

When you look at the six types of videos B2B professionals reported having watched, they are all educational themes. Most marketing videos aren’t going viral. Respondents wrote for businesses with $50 million or more in revenue and are “responsible for purchase decision-making within their organization.”.

B2B 137
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Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead

Sword and the Script

But as I dug into the report, I noticed one small thing that gave me pause: a copyright mark. I think I’d be more than covered under fair use in writing about the report. That company invested time and treasure to produce that report to build awareness. The chances of marketing content going viral are slim.

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I’m in the Mood for a Good Holiday Story

Business Wire

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Reporters need your multimedia content to create a compelling story.

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4 Examples of Fair Use Debates in the Digital World

Cision

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120
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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Hit the Road.

Blogging 215
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#CreativePR: Measurement and Data-Based Insights

Marketwired

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. They’re meant to be a tool for business communication, not fine art or viral spectacles. CreativePR: Measurement and Data-Based Insights Click To Tweet.