Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. You can find emails with a variety of tools, including Buzzstream. Use a tool like Buzzstream to track your progress, templatize your emails, send emails, and schedule follow-ups.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. You can find emails with a variety of tools, including Buzzstream. Use a tool like Buzzstream to track your progress, templatize your emails, send emails, and schedule follow-ups.

Examples 62

Examples Software Pitching Tools 62

Onclusive

MAY 10, 2018

Tools and skills you can’t live without from today’s leading PR minds. From automated-marketing tools to modern skill sets, check out what the best and brightest are using to keep them winning. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.”

Storytelling 230

Storytelling Technology Tools Infographics 230

PRSay

JUNE 28, 2023

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Another innovative tool for PR professionals to reach target audiences, drive engagement and promote their brand narratives is the multichannel news release (MNR).

Brand 145

Brand Branding Infographics How To 145

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. That’s why we invest in key areas of our technology to improve the way communicators and journalists work together.

Media 149

Media Pitching Data Technology 149

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. SocialChorus/FirstUp announced an email tool for internal communications. These include the U.S.,

Software 93

Software Banking Technology Data 93

Cision

JUNE 2, 2017

A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. Big full-screen images.

How To 198

How To Real Estate Web Case Study 198

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven pitches win points with journalists. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. 7 Tips & Tools for Marketing Strategy & Performance. Technology utilization. Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. So, to help you out, we’ve identified the top 5 PR trends in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Deirdre Breakenridge

MARCH 12, 2015

If you’re seeing these new opportunities and you really want to get into your creative PR groove, then here are a few areas for you to explore that may help you to expand your creative practice: Tip #1: PR Tech Test and Use Creative Tools. There are so many creative tools that allow you to build visuals to make your content come to life.

Creativity 150

Creativity Web Social Media Data 150

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. They must reconsider how they create, distribute and pitch their thought leadership. For our newest findings, check out the State of the Media 2016 Report! So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. I’m open to pitches on these, but please read this first. 66% said conferences (including virtual). 12% say competing go-to-market strategy or goals (KPIs).

B2B 124

B2B Marketing Survey Software 124

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. “Modern day PR is so much more than just crafting press releases, pitching journalists, and getting media hits.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Infographics. Pitch bloggers. Pitch reporters. How to use the analysis or insights tools of social platforms.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Infographics. Pitch bloggers. Pitch reporters. How to use the analysis or insights tools of social platforms.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Infographics. Pitch bloggers. Pitch reporters. How to use the analysis or insights tools of social platforms.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Using too many tools. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions.

Content Marketing 111

Content Marketing Print Analysis Data 111

Beyond PR

JUNE 2, 2017

A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. Big full-screen images.

Real Estate 57

Real Estate How To Web Case Study 57

Critical Mention

JANUARY 15, 2019

To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. Numerous online tools can help you to test and increase speed, including Pingdom and GTmetrix. With this tool, you can find all the websites that published your images with or without references.

How To 60

How To SEO Mobile Google 60

PR 20/20

JANUARY 3, 2019

A few ideas include pitching target influencers, mapping out related blog content and utilizing gated content in the sales cycle. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945. If you’re like us, you love learning about new features and tools available in the HubSpot platform.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

DECEMBER 10, 2015

Enter Canva , one of many new tools for simplifying the creation of graphics. They standardize design tools that are typically hidden in a professional design program’s labyrinthine UI. There are plenty of other free tools for image creation, like Infogr.am The tool has offerings for both paying and non-paying users.

Infographics 60

Infographics Tools Guidelines Writing 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Contently - Strategy

DECEMBER 29, 2022

The sales team to use in upcoming sales efforts such as pitch meetings. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience. What might this look like? Directing readers to the new content asset in a regular email newsletter.

eBook 145

eBook Product Launch Software Internal 145

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. Using the “science of synesthesia,” they created a tool to help you choose a scent that works for you.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 108

Software Reddit Marketing Survey 108

Sword and the Script

DECEMBER 18, 2018

MG: The technology. Even with all the technology and social media, etc., It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. One PR tool you can’t live without is… Buffer. MG: That’s a good question.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Waiting for a client to sign off influencers you pitch.

How To 60

How To Software System Employee 60

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. There are a lot of technology vendors out there pitching better collaboration. More security tools automatically make your business more secure, right?

Creativity 61

Creativity Infographics B2B Corporate 61

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Turn a tip sheet into an infographic by visualizing data found within it. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120