Contently - Strategy

MARCH 13, 2019

Over the years, I’ve developed a system that helps me stay on top of so many moving parts. Then I create a spreadsheet where each person can fill in their pitches before we discuss. In January, our associate editor Emily Gaudette turned an ROI pitch into a reflection on the impact of fake traffic. Sketch 3 months out.

Meeting 111

Meeting System Writing Exercises 111

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. I’m open to pitches on these, but please read this first. 12% say competing go-to-market strategy or goals (KPIs). Image credit: Pexels.

B2B 122

B2B Marketing Survey Software 122

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. No matter what your issues are or how big they might seem when you’re ruminating, taking baby steps toward a more functional content system will help.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. There’s very little mention of Eni’s power systems in the doc because the technical jargon isn’t what their customers typically discuss. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 111

Case Study Marketing Study Content Marketing 111

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

DECEMBER 13, 2016

This works best if this is part of marketing operating system. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. It’s potential media pitch or link for a roundup article. 10) Create an infographic based on key points. Co-content marketing is good for them too.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Conversations

JULY 5, 2017

Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. The system works! Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question. Share an image.

How To 130

How To Video Interviews YouTube 130

Contently - Strategy

DECEMBER 29, 2022

The sales team to use in upcoming sales efforts such as pitch meetings. You can create a channel or group in your company’s messaging system where all new web-based or downloadable content is shared. If your company uses an intranet for communication, posting an update there is also an option. What might this look like?

eBook 145

eBook Product Launch Software Internal 145

Frederik Vincx

DECEMBER 11, 2015

In the fifties, Toyota wrote the book on production systems and continuous improvement. At the foundation of TPS (The Toyota Production System) lies the Japanese concept of kaizen. Taiichi Ohno (1912-1990), father of the Toyota Production System. You can always improve on your system later.

How To 60

How To Software System Employee 60

Contently - Strategy

APRIL 24, 2019

The insurance company developed a system that tracked savings, and over a six-month span, it avoided $1.2 If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

NOVEMBER 3, 2015

Introductory pitches. Anytime I see a new reporter or blogger covering a topic relevant to my business, I’ll draft up an introductory pitch. If you’ve ever received a helpful email without an “ask” or a sales pitch, you’ll probably remember that person. Relationship building. Bookmark blog post or contributed content ideas.

Industry 60

Industry Pitching Survey Twitter 60

Shift Communications

FEBRUARY 23, 2015

Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. This is a pitch almost entirely devoid of value for my audience.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

The Proactive Report

JANUARY 30, 2015

Pitching reporters is not the same as it was 10 or even 5 years ago. Smart companies are using systems to actively reach out and manage this process and use the feedback for improving the quality of their product and service as well as for performance reviews of staff. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 85

Pitching Survey System Technology 85

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. Now LinkedIn is pitching an employee advocacy tool in this post.

Marketing 72

Marketing Employee Survey Social Media 72

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively. Ideation just means pitching or brainstorming. Most media companies tend to separate search data from the pitch process, drawing a line in the sand between the science and art of publishing effectively.

Content Marketing 111

Content Marketing Marketing Media SEO 111