Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

How To 198

How To Real Estate Web Case Study 198

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Rock the Status Quo

SEPTEMBER 2, 2015

Are we focused on social media platforms with hardly any users? S ocial media is fantastic – but choosing the right platforms to focus your effort is critical. The marketing industry overflows with massive hype about social media – but is it worth the time investment? Where do I focus my efforts?

Instagram 100

Instagram Pinterest YouTube Social Media 100

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. Looking to master new marketing skills this year?

Blogging 54

Blogging Marketing Content Marketing B2B 54

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

MaccaPR

JUNE 23, 2015

Public relations professionals may be expert at media relations, key messaging and corporate communic ations, but few of us are great graphic artists. Yet with Instagram, Pinterest and other social media channels hungry for visual content, the ability to develop engaging imagery has become an essential skill for marketers and PR pros.

Social Media 48

Social Media Media Infographics Instagram 48

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. When adding a new contact, you can also integrate with Hunter.io

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

The tools ones below represent the most useful link-building tools on the market today. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

The tools ones below represent the most useful link-building tools on the market today. Contact Information: Buzzstream can instantly scan the site for contact information like email or social media. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 62

Tools SEO Analysis Google 62

Communications Conversations

OCTOBER 16, 2017

Not surprisingly, our agency’s launch of the 4,590-pound, Guinness World Record-breaking “World’s Largest Rubberband Ball” in downtown Chicago for OfficeMax stores – which generated 422 TV segments in 127 markets –was a wild ride and a landmark experiential campaign for our agency. Why do you continue to invest your time in social media?

Agency 113

Agency SEO Social Media Pinterest 113

The Proactive Report

AUGUST 5, 2016

Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults – 62% – get news on social media, and 18% do so often. adults reported seeing news on social media. Who Reads News on Social. Trend to Watch: Sharing News on Social.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Collaboration.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Collaboration.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Collaboration.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. You can then drill down into each shared post to identify users who have shared content. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. You can then drill down into each shared post to identify users who have shared content. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Cision

APRIL 12, 2016

Create a strong content marketing plan. Building a strong content marketing plan will help you stick to a content creation schedule that addresses your audience’s needs and challenges with high quality, relevant content. Content marketing involves much more than just writing blogs. Giphographic : These are animated infographics.

Infographics 120

Infographics eBook Content Marketing Video 120

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. You can then drill down into each shared post to identify users who have shared content. Pricing: $199/mo 4.

Tools 62

Tools Blogging Pitching Google 62

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

Real Estate 57

Real Estate How To Web Case Study 57

PR Breakfast Club

JULY 6, 2015

There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Forbes Insights conducted a study showing that of 331 senior executives, about 70 percent expected to rely on data for digital marketing in coming months. Photo by justgrimes. The best time of day to post.

Data 28

Data Pinterest Social Media Big Data 28

Beyond PR

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. Infographics demonstrate your brand’s expertise in your industry. Share Your Press Release on Social Media to Expand its Reach. Multimedia attachments.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Infographics demonstrate your brand’s expertise in your industry. Share Your Press Release on Social Media to Expand its Reach. Multimedia attachments.

Writing 75

Writing How To Infographics Pinterest 75

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Trend #5: Bloggers promote their own content on social more than ever!

Trends 48

Trends Blogging Brand Branding 48

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

prTini

NOVEMBER 7, 2014

5 Tips on Pinterest and Other Missed Social SEO Opportunities. 5 Top Social Media Campaigns of 2014. Get it Done: 35 Habits of the Most Productive People (Infographic). Social Media Checklist: Planning for a Very Social New Year. ‘Alex From Target’ and How Meme Marketing Can Work.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Third, Social Media Experience. I put social media experience third for a reason. Bonus tip: most employers will check you out on social media. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR 20/20

JULY 11, 2017

Goal-oriented marketers aim to produce top-notch results that prove their efforts are worth it. According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. Meanwhile, another strategy to follow is coined by author and fellow marketer Andrew Davis ( @DrewDavisHere ).

eBook 43

eBook How To Pinterest Examples 43

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Lesson #1 - Embrace The Mass Intimacy of Social Media.

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

JULY 23, 2014

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. In your upcoming marketing content, consider incorporating more visuals to get noticed. Leverage Pinterest. Source: BuzzFeed''s Pinterest ).

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Here are some of the elements we look for: 1.

Agency 48

Agency Real Estate Social Media Writing 48

Rock the Status Quo

JANUARY 12, 2016

With my book launch coming up WAY too fast and not enough time in the day to put marketing plans in place the way I’d like to, I’ve decided to revisit how I repurpose content. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Rock the Status Quo

JANUARY 12, 2016

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics.

Infographics 100

Infographics SEO LinkedIn Pinterest 100