The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.,

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Social Media Strategy Pinterest Media 279

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Communications Conversations

JUNE 30, 2016

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. Which, in my view, is the least adopted and most under-utilized among the marketing crowd today? After all, Pinterest is still growing at a pretty significant clip.

Pinterest 97

Pinterest Social Media Tools Media 97

Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Pinterest and Instagram are great ways for organizations to connect with customers. Pinterest and Instagram: What are the differences? Who uses Pinterest?

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Pinterest Instagram Brand Branding 196

Cision

AUGUST 17, 2015

If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. But beyond that you may not have considered the special aspects of the network that differentiate it from other social platforms. Pinterest is engineered for monetization.

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Pinterest Banking Mobile Trends 120

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.

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Social Media Strategy Pinterest Media 140

Prohibition

JULY 13, 2021

We’re back again with another monthly digest of the latest social media updates and trends – which as always, never fails to surprise! Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media.

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Social Media Trends Pinterest Radio 62

Agility PR Solutions

OCTOBER 9, 2018

Are you marketing your business on Twitter? How about Facebook, Pinterest, Instagram, G+ and LinkedIn? If, like many marketers, you’re struggling to keep up with the ever-increasing repertoire of social media platforms, you’re certainly not alone. Is it really important to be marketing on all of them?

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Social Media Pinterest Media Instagram 142

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Why Pinterest?

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Social Media Reddit Pinterest Communications 121

Communications Conversations

JUNE 17, 2021

But, because I spend so much time on LinkedIn, I don’t spend as much time exploring TikTok, Pinterest, and many other platforms. My point: Social media is so fragmented now and includes so many different time-consuming platforms, you can’t possibly keep up and show up on all of them. Not even close. I guarantee it.

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Social Media Marketing Pinterest Media 78

Cision

NOVEMBER 18, 2015

It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Fortunately for you, I’ve done the work for you by identifying five fantastic marketing tools. Pin items for sale in your Etsy store to Pinterest.

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Social Media Tools Marketing Media 120

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. Pinterest trends rural? Not by a wide margin, but Pinterest does (slightly) lean rural–34% rural vs. 30% urban. Makes sense, right? Surprised?

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Social Media Report Pinterest YouTube 103

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other?

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Pinterest Pharmaceuticals Instagram Marketing 70

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. Pinterest announce ‘creator code’ content policy.

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Social Media Reddit Trends Pinterest 62

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Shift #3: Social ad spend (should be) shifting.

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Social Media Customer Service Marketing Pinterest 88

Cision

JULY 7, 2015

Pinterest has evolved a lot in the past few weeks. Verified accounts , improved search and “buy” buttons are just a few of the changes making waves in the marketing and PR departments. Joining a social network is easy; staying with one is hard. Joining a social network is easy; staying with one is hard.

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Pinterest Measurement Exercises Travel 120

Waxing UnLyrical

DECEMBER 4, 2013

By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts? Below you’ll find three ways to boost your seasonal marketing with Pinterest.

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Pinterest Marketing Social Media Twitter 86

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor.

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Social Media Marketing Pinterest Media 120

Prohibition

NOVEMBER 30, 2021

As we enter another new month and winter has well and truly graced us with its presence, we’ve taken a look back at the most important social media updates that have taken place in the past few weeks. Marketers will be well aware of how strict Facebook ads already are with a breadth of guidelines already in place.

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Social Media Trends Pinterest Guidelines 62

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. What is paid social media? How does Social PPC work? you may ask!

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Social Media Media Advertising Advertising 62

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.”

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Social Media Marketing Media Instagram 62

Konnect Agency

DECEMBER 8, 2021

Social Media Marketing is an incredibly powerful tool that can lead to increased leads and sales. billion in sales have come from social media and this is expected to grow to $229.6 While the prospect of increasing sales through social media is appealing, it does take a lot of time and effort to be effective.

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Social Media Agency Media Pinterest 59

Shift Communications

OCTOBER 2, 2015

Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Pinterest = Plenty of People with Purchasing Power. Awesome APIs.

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Pinterest Tools Marketing Social Media 60

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

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Advertising Advertising Social Media Pinterest 62

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics.

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Content Marketing SEO Social Media Marketing 122

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Despite this, the social media giant is the default social network for brands to be on, regardless of whether it makes sense. Instagram is also another great social network to consider. Krista’s tip?

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Social Media Pinterest Media Infographics 120

Communications Conversations

MARCH 4, 2020

Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. Pinterest: 4 mos. But, I thought it was very interesting–and worthy of more conversation considering the implications for social media marketers. Pinterest, for sure.

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Social Media Pinterest Strategy Media 68

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

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Social Media Brand Branding Customer Service 52

5W PR

MARCH 10, 2023

However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Holiday spirit Brands can still enjoy the high level of consumer interest while maximizing their marketing efforts and bolstering sales on the holiday.

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Marketing Pinterest Consumer Creativity 88

Prohibition

NOVEMBER 5, 2021

Social Media. The idea behind social media for business is to engage with your audience and use social media platforms to build relationships and gain customers. As a business owner, it is your choice whether or not to use social media. What about paid social media, is it worth it?

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Social Media Media Advertising Advertising 62

Communications Conversations

JANUARY 18, 2022

However, did you know that according to Morning Consult (not exactly a fly-by-night operation), a whopping 86% of young people want to become a social media influencer? million in 2020 thanks to her efforts on social media platforms. Isn’t that what we try to do every day as social media marketers?

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Social Media Media Pinterest Training 60

NewsWhip

APRIL 30, 2018

In our latest social media insights report, we take a look at the top trends for Mother’s Day content across the web, Facebook, Pinterest, and Instagram. The post Social Media Insights for Mother’s Day 2018 appeared first on NewsWhip. What’s the best way to celebrate Mother’s Day?

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Social Media Pinterest Media Instagram 74

5W PR

DECEMBER 21, 2022

That’s why plenty of companies should actually be promoting themselves and connecting with their audiences on platforms such as Facebook or Pinterest instead. Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers.

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Pinterest Facebook Fashion Engineering 88

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. The post Social media insights for Father’s Day 2018 appeared first on NewsWhip.

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Social Media Pinterest Retail Media 68

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. LACK OF STRATEGY. PR 101 RULES.

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Social Media Media Pinterest Education 100

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

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Social Media Media Pinterest Education 72