Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 176

Survey Marketing B2B Study 176

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. What does my target audience do outside my industry? Others may want visual content, such as video and infographics. How does my audience prefer to consume content?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Presspage

JUNE 4, 2019

Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. Answer the “Why,” Not the “What” Think about your industry, and the challenges it faces. Watch Your Language.

Journalism 68

Journalism Strategy Brand Branding 68

Cision

JULY 30, 2015

Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Check out this infographic for a helpful checklist! You’re looking for two things: the sentiment of their latest coverage and any red flags that may suggest a rocky interview ahead.

Interviews 120

Interviews How To Media Infographics 120

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 Muck Rack polled about 800 PR pros for a survey about the state of the industry. Learn more: CNBC.

Software 101

Software Reddit Marketing Survey 101

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. The way we do it may have changed, but the ability to do that is still important.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Solo PR Pro

OCTOBER 18, 2022

One of the coolest things about working in public relations is that the industry is constantly evolving, and there are many opportunities to utilize different skill sets when working with clients. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement.

Media Relations 97

Media Relations Media Social Media Internal 97

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Communications Conversations

APRIL 4, 2016

The cold, hard fact is this: Corporate online newsrooms really haven’t evolved as much as we’d like to think in the PR industry. They’re thinking about it as a key storytelling device. They include infographics. Heck, many corporate online newsrooms still DO look like that. And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. I’m open to pitches on these, but please read this first. 66% said conferences (including virtual).

B2B 116

B2B Marketing Survey Software 116

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. Pitching reporters is not the same as it was 10 or even 5 years ago. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. ” Ideation.

Content Marketing 85

Content Marketing Marketing Media SEO 85