PRSay

MAY 3, 2019

That’s why this year my focus is this: how to better integrate your earned media strategy with paid, shared and owned outreach. New types of non-media platforms that will eagerly share your message. How to identify influencers, both paid and non-paid. Using paid tools to boost engagement with your earned media.

How To 136

How To Education Exercises Newspapers 136

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Leadership events. Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

PRSay

APRIL 23, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. This amounts to one such chat for you per month. That will take you a whopping six hours per year.

How To 141

How To Pitching Course Media Relations 141

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. The real-time news cycle and how it impacts in a crisis.

Training 113

Training Crisis Media Training Crisis Management 113

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary.

Interviews 157

Interviews Infographics Media Media Training 157

5W PR

JANUARY 31, 2024

Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to deflect attention from a rival expected to announce any day? These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

PR for Anyone

APRIL 26, 2022

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Read all about it and see how you can insert yourself into the story. Financial Stories.

Twitter 130

Twitter Pitching Financial Video 130

Konnect Agency

JUNE 22, 2023

PR Agency Solutions and Services for Creating an Effective Crisis Communications Strategy A crisis communications plan is a comprehensive strategy that outlines the steps to take in the event of a crisis, including who to contact, what to say, and how to respond.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Demonstrate thought leadership. . But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. Today’s executives must come across as industry experts.

Interviews 206

Interviews Media Advertising Advertising 206

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Sword and the Script

DECEMBER 15, 2020

Those with video-heavy or text-heavy distribution channels will want to look at how to add podcasts to their content strategy, as well as using podcasts to repurpose material into different languages, such as Spanish and Mandarin, to broaden their reach. Every employee needs media training. This trend will impact all publishers.

Marketing 169

Marketing Employee Content Marketing Training 169

PRSay

MARCH 19, 2020

Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

Interviews 210

Interviews Video Meeting Skype 210

PRSay

OCTOBER 13, 2021

Somewhere in the organization is someone who represents that audience” and can undergo media training. He recommended that communications people pay attention to research on trends in misinformation and how to counter it. “We To further enhance trust, choose the right spokespeople, Shaw advised.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Deirdre Breakenridge

NOVEMBER 16, 2021

Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different. Of course, as a leader, when this happens you must make sure you have your ethics and values in tow.

Ethics 195

Ethics Interviews Media Print 195

PRSay

AUGUST 31, 2020

Working with a former investigative correspondent for NBC News, Paquin and her team gave Bostock and his legal counsel in-depth media training “to make sure that they would understand what it was like to be in front of the camera,” and how to convey emotions “in a way that people could really understand and [thus] humanize the issue.”.

Communications 87

Communications Media Training System Training 87

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR know how to deal with diverse types of audiences and change their minds. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

MAY 31, 2017

Learn how to apologize. It’s astonishing how often a large organization fails the apology test. Too often, precious minutes and hours tick away while a company’s management team or Board struggles with how to respond to a business-threatening emergency.

Crisis 180

Crisis Airlines Brand Branding 180

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan.

Media Training 70

Media Training Crisis Training Crisis Communications 70

wiredPRworks

JANUARY 3, 2018

In this 2018 marketing trends webinar , you'll discover how to increase happiness, productivity, and profitability. Her insurance industry experience includes creating sales training programs for a Dun & Bradstreet subsidiary and many Blue Cross Blue Shield plans. . What will be hot - or not - in 2018 marketing trends?

Trends 40

Trends Insurance Insurance Marketing 40

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our top picks: PR strategies can vary from organization to organization.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

AUGUST 30, 2022

Of course, using video demands that executives know how to speak on-camera. And it starts with candid PR counsel and media training. I recommend combining video — which, unlike a mass Zoom call, can be screened by each individual employee — and a written memo addressed individually to each person who will be laid off.

Employee 87

Employee Real Estate Video Internal 87

wiredPRworks

SEPTEMBER 21, 2017

Social Selling: How to self-assess your social skills and find out where you can improve. Marketing Strategy: How to map out a simplified strategy you can delegate or implement today. Her insurance industry experience includes creating sales training programs for a Dun & Bradstreet subsidiary and many Blue Cross Blue Shield plans.

Insurance 40

Insurance Insurance Marketing Conference 40

Barokas

JANUARY 7, 2019

I started thinking about how to embrace everything that is authentic and good, while also keeping a steady pace of progress and improvement. improve – see how that works!?) Conduct extensive and ongoing media training to polish spokespeople and increase opportunities for coverage and speaking.

Case Study 60

Case Study Construction Exercises Media Training 60

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it. Understand newsworthiness.

Report 172

Report Local Media Pitching 172

Communications Conversations

AUGUST 21, 2018

We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. Whether it’s how to work with a reporter, or asking the right questions in meetings, it all has helped mold me.

Sports 113

Sports Retail Local Report 113

Ishmael's Corner

APRIL 29, 2020

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? The Art Of Storytelling In Business Communications And Public Relations.

Interviews 125

Interviews Storytelling Radio Communications 125

PRSay

MARCH 14, 2019

For example, we still have slots available for the Secrets of Media Relations Masters workshop in Atlanta on March 21-22. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. He’s engaged regularly by organizations like General Motors, St.

Pitching 162

Pitching Real Estate Media Relations Trends 162

PRSay

APRIL 19, 2019

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Whatever it is, take that failure of your past and write down an action to change it.

Hotels 132

Hotels Training Viral Pitching 132