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The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Executive Thought Leadership. Relationship building takes time.

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Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

That’s why this year my focus is this: how to better integrate your earned media strategy with paid, shared and owned outreach. New types of non-media platforms that will eagerly share your message. How to identify influencers, both paid and non-paid. Using paid tools to boost engagement with your earned media.

How To 134
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How to Uncover Great Story Ideas

PRSay

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

How To 139
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TCIP #033 – Crisis Spokesperson Training with Brad Phillips

Melissa Agnes

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. The real-time news cycle and how it impacts in a crisis.

Training 113
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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

How to know when to bring in the PR professionals. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to deflect attention from a rival expected to announce any day? A company crisis is looming.

Company 136