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How to Turn Unlinked Brand Mentions into Backlinks

Buzzstream

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. I’ll walk you through how to turn your unlinked mentions into links. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name. Search Engine Journal has a great breakdown of this topic.)

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How to Get Around Paywalls with Licensed Content

Critical Mention

This is also true of some important industry and academic journals. However, once the free trials are over, users must consider how many paywalls they are willing to pay. Users can access stories from worldwide news sources and industry trade journals with just Critical Mentions login credentials. Until next time!

How To 90
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PR 101: How to Pitch The New York Times

Cision

It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Radio silence is common, and can be a telling response in itself. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Don’t call. Know the paper.

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism. You can’t control how the journalist is going to respond.

Ethics 89
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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

Better Writing Blogs. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. How does Media Shift , a blog billed as “telling stories of how the shifting media landscape is changing the way we get our news and information” help PR teams write better?

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Looking Good on Paper: Writing a Memorable Bio

Waxing UnLyrical

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Highlight how you got started.

Writing 40
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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. How long have you been in journalism and how did you get started?

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