The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Stuart Bruce

JULY 16, 2014

This presents an opportunity for corporate social media policies and guidelines to enable far more employees to blog about topics that they are interested in and that will be of interest to customers and other stakeholders. Content corporate communications public relations Research blogging Global Web Index GWI'

Blogging 144

Blogging Writing Guidelines Film 144

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. But what about other assets that the media or customers are likely to see?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

The Hoyt Organization

JUNE 14, 2024

The E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness) are pivotal to this update. These guidelines stress the importance of content creators being experts in their field and content being authoritative and trustworthy.

Travel 81

Travel Brand Branding Guidelines 81

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Once you define your target audience, you can start building a media list. Explore media outlets outside of newspapers, too. Review the Guidelines.

How To 105

How To Guidelines Writing Pitching 105

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Ok, so what does this mean in practice?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Social media profiles and content. Informative? business cards.

Corporate 270

Corporate Brand Branding Guidelines 270

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. Leverage AI for ideation Use AI to brainstorm ideas for content topics, social media assets and headlines. Don’t neglect brand guidelines. Don’ts: Don’t solely rely on AI.

Guidelines 62

Guidelines B2C Tools Creativity 62

PRSay

MAY 4, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. So write headlines for humans; optimize them for Google. Get shared on social media. So when writing for mobile audiences, write headlines to go.

Mobile 137

Mobile Real Estate Web Google 137

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips. By Diana G.

Publicity 111

Publicity Writing Guidelines Construction 111

Cision

AUGUST 30, 2017

Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. You could write a blog post about the top 10 best purses the celebrity has ever carried. Then, go ahead and tag the celebrity on social media.

Strategy 243

Strategy Writing Social Media Guidelines 243

Buzzstream

JUNE 17, 2024

As of May 2024, Google and Yahoo have new email guidelines to avoid spamming users with unrelated emails. Your searches may differ based on the kind of outreach, but in most cases you can kickstart your outreach by finding people and sites writing about the same topic as your campaign. There are a few simple ways to get started.

How To 123

How To Travel Digital PR Google 123

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Guidelines for Submitting. Headline writing tips. Guidelines for author bios. Social media content to promote the post.

How To 177

How To Guidelines Content Marketing Video 177

PRSay

JUNE 18, 2019

How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Deirdre Breakenridge

AUGUST 18, 2017

When Deirdre asked if I would be interested in writing a post to discuss my experience as an intern, I immediately began talking to my friends who also have internships and started my brainstorming. Whenever Deirdre gives me an assignment to do, I immediately write it down in my planner so I don’t forget.

Internal 284

Internal International Guidelines Writing 284

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

Analysis 147

Analysis Tools Software SMB 147

The Awards Blog

AUGUST 30, 2019

Content for a press and/or media kit. Spotlight article in magazines or digital media. Opportunities to raise awareness through social media and other sources. Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think.

Writing 52

Writing How To Local Examples 52

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 39% plan to spend more time on Twitter this year – the highest of any other social network.

Twitter 103

Twitter B2B Brand Branding 103

The Hoyt Organization

JULY 22, 2024

Organizations used to rely on a designated spokesman when interacting with the media. But with social media and round-the-clock news cycles, an increasing number of executives are leading the charge in public relations. Senior executives must therefore be proficient in managing media relations.

Media 78

Media Training Ethics Media Training 78

Cision

OCTOBER 21, 2015

Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved. This rule of thumb has grown especially true in today’s social media-driven world.

Guidelines 120

Guidelines How To Writing Creativity 120

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Contently - Strategy

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. How to Write Content for Local SEO The first step is to create content that’s locally relevant. food festivals, culinary awards, state fairs).

Local 97

Local SEO Strategy How To 97

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks.

Marketing 86

Marketing Guidelines Social Media Conference 86

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

The Proactive Report

JUNE 26, 2017

Write good quality content. There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Call 888 243 3470.

Google 149

Google Guidelines SEO Digital PR 149

The Proactive Report

OCTOBER 22, 2017

The quality of writing and visuals is very subjective. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Measurement 154

Measurement How To Guidelines Analytics 154

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 89

Agency Energy Crisis Management Industry 89

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. Utilize subheadlines. Test what works.

Writing 40

Writing Wireless How To Travel 40

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time.

Pitching 96

Pitching Print Measurement Report 96

The Hoyt Organization

FEBRUARY 19, 2024

For example, you might write: “Thank you, (Reviewer’s Name), for sharing your experience. These guidelines create a standardization for responding to negative feedback. It also demonstrates professionalism and respect for the individual’s privacy with the negative experience.

Policies 92

Policies Construction Reputation Privacy 92

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Brand 234

Brand Branding Reputation Crisis 234

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Build customer relationships with these tips: Write action-driven, attractive captions – encourage them to engage with your brand. You must woo your viewers into liking you!

Instagram 120

Instagram How To Guidelines Facebook 120

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Anytime there is a connection to a word or phrase having a moment on social media, we say, go for it. If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching. Don’t let bloated writing be the death of your next good pitch.

Pitching 136

Pitching Writing Journalism Guidelines 136

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 194

Writing Communications Marketing B2B 194