Remote PR Jobs

FEBRUARY 25, 2025

You can use a public relations strategy template, or follow these guidelines to help with your game plan. Key Elements of a Strong PR Strategy Know Your Audience: Find out who your target audience is, which media outlets they follow, and the key people who influence them.

Strategy 155

Strategy How To Crisis Management Crisis 155

Deirdre Breakenridge

APRIL 11, 2016

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

Financial 150

Financial Community Social Media Guidelines 150

5W PR

MARCH 23, 2025

Marketing claims present particular challenges under FDA guidelines. Media relations require particular attention. Press releases, interviews, and social media posts must align with FDA guidelines. The FDA monitors online marketing materials, including social media posts and customer testimonials.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

MARCH 31, 2025

Understanding FDA Regulations in Health Tech PR The FDA maintains strict guidelines for how medical devices and health technology companies can communicate about their products and services. These regulations cover everything from product claims and marketing materials to social media posts and press releases.

Guidelines 78

Guidelines Crisis Communications Healthcare Policies 78

The Proactive Report

OCTOBER 22, 2017

Can you measure the quality of your content? But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Measurement 154

Measurement How To Guidelines Analytics 154

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Media Measurement.

Training 370

Training Media Training Crisis Communications Corporate 370

5W PR

APRIL 30, 2025

PR teams should develop case studies and media packages that illustrate these humanitarian impacts with concrete examples and measurable results. Managing Media Relations Strong relationships with media outlets form the foundation of effective defense technology PR.

Company 78

Company Strategy Technology Crisis Communications 78

5W PR

MARCH 15, 2025

The digital landscape adds complexity to brand building, as you must maintain consistency across websites, social media, email marketing, and other online channels. Document these traits in brand guidelines that all content creators can reference. Are you formal or casual? Serious or playful? Professional or conversational?

Brand 78

Brand Branding Guidelines Storytelling 78

5W PR

DECEMBER 25, 2024

Mixologists’ and bartenders’ social media posts can significantly increase a brand’s visibility, especially on platforms like Instagram and TikTok, where visual content is highly engaging. Establish measurable KPIs to track the success of the campaign. Encourage creativity and authenticity from the influencer.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

FEBRUARY 26, 2025

The Web Content Accessibility Guidelines (WCAG) provide clear standards for creating accessible digital content. The FDA’s supplement marketing guidelines intersect with ADA compliance needs, creating unique considerations for accessibility-focused campaigns.

Industry 78

Industry Nonprofit Guidelines Community 78

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Social media profiles and content. Informative? business cards. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

5W PR

MAY 9, 2025

In contrast, SpyX’s delayed response to their 2024 breach led to increased media scrutiny and customer backlash. Their initial silence created an information vacuum that journalists and social media filled with speculation, making subsequent damage control more difficult.

Crisis Communications 78

Crisis Communications Crisis Data Communications 78

5W PR

MAY 1, 2025

Through strategic storytelling, event activation, and behind-the-scenes content, PR professionals help brands build authentic relationships with sports audiences while generating measurable returns on sponsorship investments. Before events, they build anticipation through press releases, media previews, and social content.

Sports 78

Sports Storytelling Measurement Journalism 78

5W PR

FEBRUARY 3, 2025

Social media has fundamentally changed how brands face public scrutiny and criticism. PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines.

Reputation 78

Reputation Brand Branding Crisis 78

5W PR

APRIL 29, 2025

These principles emphasize human judgment, equitable use, and clear accountability measures. The United Nations Convention on Certain Conventional Weapons provides guidelines for military AI development. This includes discussing general AI applications, ethical frameworks, and safety measures while protecting sensitive details.

Ethics 78

Ethics Technology How To System 78

5W PR

APRIL 28, 2025

Public relations crises in the video game industry can strike without warning and spread rapidly across social media platforms, gaming communities, and news outlets. Social media amplifies these challenges exponentially. A study by Sprout Social found that negative messages spread 1.3

Crisis 78

Crisis Guidelines Community System 78

5W PR

APRIL 12, 2025

Social media integration with AR features has proven particularly effective. Holiday World’s Splashin’ Safari created AR filters specifically for their attractions, resulting in a 35% increase in social media mentions and user-generated content.

Trends 78

Trends Strategy Publicity System 78

5W PR

FEBRUARY 14, 2025

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Managing Social Media During a Crisis Social media requires special attention during crises.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Prowly

FEBRUARY 28, 2025

Word of mouth means that the good word spreads organically, in person, through social media, on websites, in phone calls, and anywhere your employees and customers are. Give them basic guidelines and let them do the rest to make the message heartfelt and authentic. Don't do this.

Brand 104

Brand Branding Employee Case Study 104

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. . Social Media Marketing ).

Content Marketing 147

Content Marketing Social Media SEO Publicity 147

5W PR

APRIL 5, 2025

Whether facing product recalls, executive misconduct, natural disasters, or social media backlash, how an organization responds in the first hours and days can determine long-term impact. ” This coverage, combined with public scrutiny through social media, can quickly escalate a situation into a full-blown crisis.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. The shift toward long-term influencer partnerships marks a maturing of social media marketing.

Brand 78

Brand Branding Marketing Guidelines 78

5W PR

FEBRUARY 28, 2025

Foreign Corrupt Practices Act and the UK Bribery Act set strict guidelines for business conduct. Social media platforms like LinkedIn have become crucial for B2B communication in the defense sector. Measuring PR Success Internationally Evaluating PR success in international markets requires comprehensive metrics.

International 78

International Internal Crisis Management Technology 78

5W PR

APRIL 3, 2025

The Public Relations Society of America’s (PRSA) Code of Ethics provides key guidelines: honesty, expertise, independence, loyalty, and fairness. Measuring Ethical Performance Organizations need metrics to assess their ethical practices. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns.

Ethics 78

Ethics Leadership Crisis Training 78

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Everything is measurable and measured. But PR itself is gaining influence, and rapidly.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 20, 2025

LEGO’s “Rebuild the World” campaign successfully united parents and children by encouraging them to build together, resulting in a 21% increase in brand engagement across social media platforms. Studies show that brands with active social media engagement see 40% higher customer retention rates.

Company 78

Company Brand Branding Crisis Management 78

Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. All things the department did before social media.

Social Media 97

Social Media Media Print Television 97

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Develop clear guidelines around disclosures, financial advice limitations, and required disclaimers.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

APRIL 22, 2025

Small business owners should regularly review and update their crisis management plans, maintain strong relationships with professional advisors, and invest in preventive measures appropriate to their industry and risk profile. The CrossFit brand crisis during the 2020 Black Lives Matter movement shows how quickly public perception can shift.

Examples 78

Examples Small Business Insurance Insurance 78

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Google has a specific set of content guidelines. Set measurable goals and start tracking right away. The post 7 Digital PR and Marketing Tends for 2023 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

APRIL 11, 2025

These games differ significantly from traditional chance-based gambling by putting control in players’ hands through competitive gameplay, strategic decision-making, and measurable improvement. Social Media Strategy Social media platforms provide excellent opportunities to showcase skill-based gameplay and build community engagement.

Strategy 78

Strategy Marketing System Education 78

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

5W PR

MARCH 12, 2025

Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

APRIL 10, 2025

The regulations also extend to digital communications, including websites, social media, and virtual events. A 2022 survey by the Professional Services Council found that 82% of defense contractors cited export control compliance as one of their top regulatory challenges.

Technology 78

Technology Communications Training Education 78