Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

Solo PR Pro

JUNE 2, 2021

When you’re doing this sort of viral, online guerilla marketing,” Jeff says, “you’ve got to get out quick and strike while the iron’s hot.” Not only were there likely to be people who needed the assistance and perks of more structured races, but they also needed to make sure they could follow the COVID-19 social distancing guidelines.

Viral 81

Viral Hotels Guidelines Community 81

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. Because many companies simply don’t have good social media governance guidelines in place. It was a response to Rep.

Government 74

Government Social Media Viral Media 74

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media SEO 79

Critical Mention

SEPTEMBER 24, 2020

Old and new fans of the game flocked to social media to share their friend codes and talk about their island inhabitants. Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines.

Examples 130

Examples Transportation Media Tourism 130

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured.

Case Study 130

Case Study Study Writing How To 130

Shift Communications

MAY 24, 2022

But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Just make sure influencers do follow FTC guidelines. Create open-ended briefs.

Strategy 97

Strategy Marketing Guidelines Creativity 97

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

FEBRUARY 2, 2023

Instead of being able to not only predict viral content, soon TikTok creators will be instrumental in creating trending videos and ranking organic content. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

Buzzstream

FEBRUARY 3, 2021

The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. A journalist needs clicks from their headlines and the stories they share on the publication’s social media platforms. Having viral potential. It would’ve been easy to simply look at the ‘sweariest’ films.

Digital PR 170

Digital PR Industry Strategy Film 170

Konnect Agency

AUGUST 28, 2019

Structure: Set guidelines for what your Deep Work mode looks like to you. Try to steer clear of social media, however, as it doesn’t allow for your mind to rest. Do you put your phone in a drawer or on airplane mode? Will you allow yourself to go on the internet or just to specific sites?

Guidelines 75

Guidelines Viral Conference Agency 75

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. How many media outlets covered the stunt?

How To 78

How To Ethics Measurement Creativity 78

5W PR

AUGUST 12, 2020

That’s the only way companies can determine whether employees study new safety guidelines, procedures, and policies. Over the years, healthcare PR has evolved from the days when mentions in the media were considered a success. Offering value-packed content to healthcare consumers without being salesy helps connect with clients.

Healthcare 88

Healthcare Strategy Communications Policies 88

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company?

Data 60

Data SEO Engineering Social Media 60

OnePitch

JANUARY 11, 2024

Know that I write these sort of business light stories, that I write about influencer culture and social media and how brands are working within these new frameworks of new, whether it's TikTok or – we look at like when BeReal was really big last summer. But this was related to a raw carrot salad that was going viral on TikTok.”

Pitching 104

Pitching Consumer Trends Viral 104

Solo PR Pro

JUNE 9, 2015

Guidelines. Search to see if the blog you’re approaching has guest blogging guidelines. If there is a common problem (social media gaffes, for example) that you’re seeing often, blog about it. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic. Word limits? Crowdsource.

Blogging 40

Blogging Guidelines eBook Infographics 40

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. million image views on LinkedIn and Instagram.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

SEPTEMBER 4, 2024

Helpful Content & Problem Solving Are Essential in Content Ideation Today, campaigns should address a problem or evoke emotions, helping readers and providing the answers they seek, aligning with Google’s guidelines. They get it wrong. They’re trying to do TikTok rating dogs and then crush other parties, interviews behind it.

Internal 62

Internal International Digital PR Course 62

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

Doctor Spin

DECEMBER 4, 2023

In an era where media plays a crucial role in shaping societal discourse, the presence of cognitive biases undermines the credibility and trustworthiness of media outlets and poses a broader challenge to informed decision-making and democratic processes in society. Source: Oxford Reference 8 Media Logic. PLoS ONE, 13.

Media 52

Media eBook Viral Construction 52

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. We’re so glad everyone is talking about our water!,” 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

Prohibition

DECEMBER 17, 2021

In today’s social media-driven world, a good crisis management strategy is more important than ever. Inactive members : Those persons who do not directly access information from social media, but instead seek information from other sources or are indirectly exposed to information from social media.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

APRIL 9, 2024

Did one of your white papers go viral or get backlinked by many notable websites? Repurposing blog posts into social media content Wrote an in-depth listicle or did a deep dive into a how-to post? If your blog post is thoroughly exhaustive, you can even make multiple social media posts covering each pointer in detail.

eBook 52

eBook Video YouTube Infographics 52

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Smirnoff vodka (largest anamorphic painting). Big League Chew (most people – 721 of them!

Viral 88

Viral Marketing Guidelines Local 88

Presspage

AUGUST 10, 2018

In 2015, Dr. Paul Thornton at Cook Children’s Hospital was interviewed for an article of their newsroom about a new set of guidelines his team had created for screening uncontrolled hypoglycemia, a rare and severe disorder in children. This reach isn’t merely academic but can have real-life impacts. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

Scott Public Relations

NOVEMBER 10, 2022

That’s the kind of communication that goes viral. It’s education from “people like me” via what you wear, what you share on social media, what you talk about. Get some attitude and some sass. It’s ok to be snarky and sarcastic, just don’t be mean. People today expect to be entertained. Here we go again.

How To 52

How To Insurance Insurance Ethics 52