Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology. More value placed on communications due to the pandemic and guidelines changing so quickly.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore.

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124

Trends SEO Leadership Print 124

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Since you can typically add a link within the content, guest blogging has become a common link building strategy for SEOs. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seo by the Sea. That’s why Cision has compiled a list of the top 100 sites for marketers.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. This is why SEO is vital to any organization. The bottom line is that the content needs to be optimized for SEO and engaging to receive valuable earned media.

Data 60

Data SEO Engineering Strategy 60

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Every review site offers different guidelines on this practice. Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever.

Small Business 74

Small Business Local Marketing Guidelines 74

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t.

Agency 97

Agency Trends Marketing Survey 97

ImPRessions - Crenshaw Communications

JULY 15, 2020

Know SEO basics. You don’t need to hire an SEO expert, but it helps to grasp the basics. For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” Don’t get cancelled.

Reputation 221

Reputation How To SEO Guidelines 221

Burrelles Fresh Ideas

MARCH 12, 2024

A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. Following these tips will help you craft content that grabs the reader’s attention and boosts your SEO metrics. You can build on the efforts of PR professionals by creating your own content writing strategy.

Social Media 79

Social Media Strategy Media Reputation 79

Waxing UnLyrical

JANUARY 13, 2011

Control Guidelines and comment moderation can keep your blog from descending into chaos. Fears about the types of comments that could appear on our blog seemed to be quelled by the fact that I was going to moderate the site and post a set of participation guidelines. There would be recourse if a discussion went off the rails.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. PR takes on content and SEO duties. “PR Social media statistics from 2020. Marketing Statistics from 2020. Effective marketers focus on the long term.

Survey 178

Survey Marketing B2B Study 178

Buzzstream

DECEMBER 1, 2023

Here’s how to do it: To find sites that offer guest posting opportunities, use Google operators: your niche + guest post your niche + guest post guidelines your niche + contribute article There are a few major red flags to look out for with guest posts. CyberArk directly integrates with BambooHR, making it a natural fit.)

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Here’s how to do it: To find sites that offer guest posting opportunities, use Google operators: your niche + guest post your niche + guest post guidelines your niche + contribute article There are a few major red flags to look out for with guest posts. CyberArk directly integrates with BambooHR, making it a natural fit.)

Examples 62

Examples Software Pitching Tools 62

Waxing UnLyrical

OCTOBER 7, 2019

It has become a discipline in its own right over recent years, meaning it requires its own specific set of expertise, rules and guidelines. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. For the moment, personalization is taking the industry by storm. You can find Alma online here.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

JANUARY 27, 2011

Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip." Meanwhile, we had equally prominent press accept all compd travel without blinking.

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

MARCH 21, 2024

It helps to consider the general goals of digital PR : some campaigns want general brand awareness, some need conversions, and others want to support rankings and SEO. For example, links from ENR.com or ForConstructionPros.com are highly relevant in the construction industry and can help with SEO and conversions.

Construction 62

Construction How To Media Google 62

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59