ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization. What kinds of things do you write? And whose voice do you use?

Writing 294

Writing Journalism Pitching Guidelines 294

Contently - Strategy

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Namely, you have to believe what you’re pitching matters right now. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch.

Pitching 111

Pitching How To Guidelines Agency 111

Sword and the Script

JULY 26, 2022

You find a publication and say, “Hey, there’s a pretty wild trend happening in your field. Because you’ve done your legwork and found an angle the publication will like, the publication accepts the offer, and your earned media appears in a publication before a raft of interested readers. Now, start crafting your pitches.

Media 176

Media Pitching Agency Guidelines 176

5W PR

JUNE 1, 2020

When these three elements are used as fundamental guidelines, and a release is clear, contextual, and compelling, the odds are good it will get noticed. Others have specific relevance to an event or a cycle, and these gain or lose value based on how close they are to the context in which they are most relevant. .

Pitching 88

Pitching Guidelines Report Communications 88

PR Fuel

MARCH 22, 2022

If you neglect to consider your target audience, you won’t choose the right publications. Publications want to share press releases that appeal to their readers. Consider the publications they choose to read when searching for information or products, too. List the press contact, publication, and their contact information.

How To 92

How To Guidelines Writing Pitching 92

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Pitch podcasts by noon. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 154

Analysis Tools Software SMB 154

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. It’s not a practice exclusive to public relations specialists like it used to be.

SEO 100

SEO Pitching Small Business Agency 100

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 22, 2020

Public speaking is also a great way to build a personal brand. Here are some guidelines to avoid being the panelist that makes an event go south. . Some younger founders or CEOs may underestimate the responsibility that comes with being the public face of the company. Don’t underestimate the performance element. No pressure!

How To 232

How To Conference B2B Advertising 232

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What does that really entail, though? Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio. Humanize it.

B2B 103

B2B Twitter Brand Branding 103

The Proactive Report

OCTOBER 30, 2023

When you have this data at your fingertips, and you have current information as it changes, you can use this to drive strategy: what stories to tell, what images to create, where to pitch those stories, and where to post your content.

Trends 182

Trends Marketing Wikipedia Reddit 182

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. And this year was no exception.

Pitching 96

Pitching Print Measurement Report 96

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. The endless media pitch calling and subsequent rejections were exhausting.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Word document?

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Remote PR Jobs

MARCH 22, 2022

As remote public relations professionals, we already know about all the perks that working from home brings. You may have gotten a taste of your clients’ habits during the pandemic, but now is the time to reinforce some guidelines about expectations on both ends. Emerging Trends. Is it business as usual?

Employee 130

Employee Guidelines Meeting Trends 130

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece.

Pitching 62

Pitching Mobile Examples Study 62

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. Some bylines will need to conform to a publication’s word-count requirement, so any outline should be flexible.

B2B 147

B2B Leadership Customer Service eBook 147

Stephen Waddington

OCTOBER 11, 2017

We’re asking CIPR members to help tell the story of the organisation and showcase excellence in public relations practice. It’s a very modern application of public relations to celebrate a very special anniversary. We want to gain an audience beyond the public relations profession. How to submit a pitch.

Writing 111

Writing Guidelines Community Pitching 111

PR Fuel

AUGUST 12, 2021

You’ll also need to find publications that already reach that audience. If your press release doesn’t appeal to a publication’s audience, they won’t publish your release. They’ll make sure you follow each publication’s requirements and guidelines. Successful Pitches.

Writing 105

Writing SEO Pitching Engineering 105

Buzzstream

MARCH 7, 2024

But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. Prominent, high-DA/DR publications have been penalized with lower rankings, while low-DA/DR sites rank well. Links are the primary way Google traverses the web.

System 62

System Google Policies Guidelines 62

Sword and the Script

FEBRUARY 11, 2020

Since backlinks were, and by most public accounts still, the most valuable signal Google uses for ranking, the results in search were amazing. That’s gaming the system and violates the quality guidelines published by Google. There was one problem: those links were effectively purchased. There is no value today in press release links.

SEO 123

SEO Guidelines Google B2B 123

PR Fuel

JULY 14, 2021

What you decide to write about can impact which publications will want your story, too. When learning how to write press releases, take the time to consider which publications you want to send them to. Focus on publications that already read your target audience. Each publication will have its own submission guidelines.

Writing 73

Writing How To Media Guidelines 73

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. As with any style rule or guideline, organizations, writers and editors who aren’t with the AP can modify as needed for their own audiences. That same clarity works well for many people in marketing and public relations.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence.

Marketing 170

Marketing Measurement Trends B2B 170

5W PR

DECEMBER 19, 2018

In the end, though, if you’re in public relations and you want to be successful, it’s your responsibility to initiate and nurture the media connections that will work for your clients. Relate Before You Pitch. Then, when the time comes to make a pitch, they will actually read and consider it. Pitch Stories They’re Looking For.

How To 74

How To Media Pitching Guidelines 74

Sword and the Script

OCTOBER 25, 2022

It’s expanded to include public affairs and government relations as the norm.”. More value placed on communications due to the pandemic and guidelines changing so quickly.”. Public engagement opportunities were thwarted by COVID. The breadth of avenues to publicize has grown via tech and complementary outlets.”.

Communications 128

Communications Crisis Internal International 128

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. We want to gain an audience beyond the public relations profession.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

The Hoffman Agency

APRIL 22, 2020

This doesn’t mean that all of public relations interactions should now take place on Twitter. More than anything else, as public relations practitioners, keep your eyes up and ear to the ground. In our current crisis, journalists are being inundated with information, pitches and deadlines. On the contrary.

Pitching 36

Pitching Privacy Guidelines Twitter 36

Polaris

NOVEMBER 17, 2014

Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . Online publications. Pitch your content to industry publications to ensure the right people see your message. Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. Nurture your growing audience.

B2B 181

B2B Company Marketing SEO 181

The Stalwart Blog

OCTOBER 31, 2014

I recently read VOSD''s revised reporter guidelines and mission “to turn the chaos of news into a story people can access and understand” and fell even deeper in love. VOSD''s call rings true for what public relations professionals typically try to do with clients whether it’s crafting a pitch, drafting website copy or writing a proposal.

Guidelines 76

Guidelines Nonprofit Writing Creativity 76

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

Guidelines 89

Guidelines Brand Branding Advertising 89