Presspage

DECEMBER 9, 2020

Having collaborators takes a bit of time to set up – you need to encourage people to participate, establish some sort of guidelines, and have someone in your team fulfill the role of editor, reviewing any story submissions. Let your audiences be the voice of your stories Yes, we mean that almost literally.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Having collaborators takes a bit of time to set up – you need to encourage people to participate, establish some sort of guidelines, and have someone in your team fulfill the role of editor, reviewing any story submissions. Let your audiences be the voice of your stories Yes, we mean that almost literally.

Education 78

Education Publicity Community Healthcare 78

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 142

Analysis Tools Software SMB 142

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PRDaily.com Getting your byline in a prestigious publication could be a major win for you or your client. If those editors find something interesting, they send it to an internal group that is responsible for editing the pieces on the pages in all the editions.

Pitching 100

Pitching How To Guidelines Newspapers 100

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MARCH 13, 2020

Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. A general principle when dealing with a matter of public health and safety is to be proactive. Internal Protocol.

Crisis Communications 116

Crisis Communications Crisis Communications Guidelines 116

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement.

Corporate 270

Corporate Brand Branding Guidelines 270

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification.

Report 164

Report Company Government Conference 164

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve?

Measurement 368

Measurement Guidelines Data Education 368

Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

Maxim Behar

NOVEMBER 22, 2023

There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. It seems, that there would have to be a great deal of public scrutiny of whether the information in question is reliable. This is regulated by international conventions and laws.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Reputation Us

MAY 3, 2022

This plan (or “ Blueprint ”) will outline strategies and guidelines for managing the immediate actions and communications involved in responding to any potential threat. Staff Training (Virtual or In-Person – based on safety guidelines).

Training 78

Training Guidelines Crisis Management Crisis 78

Stuart Bruce

NOVEMBER 1, 2017

The Taxpayers’ Alliance has published a report claiming that money invested in public health improvement is bad value for money. It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. so that the system you devise complies with them.

Measurement 68

Measurement Publicity Case Study Government 68

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Again, broad guidelines are helpful here.

B2B 102

B2B Twitter Brand Branding 102

PRSay

JULY 1, 2020

However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. I hope to see guidelines on how to better integrate measurement for paid influencers, and the shifting digital-data landscape.”.

Measurement 170

Measurement Communications Banking Survey 170

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In PR, your clients – whether internal or external – are your editors. Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization. Your clients are your editors. There’s also the matter of what kinds of stories you’re telling.

Writing 294

Writing Journalism Pitching Guidelines 294

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 120

Communications Crisis Internal International 120

Landis PR

MAY 9, 2022

Hollow apologies are easy to spot and will negatively impact the company’s standing in the media and court of public opinion. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Critical Mention

JULY 31, 2019

Marketers read and analyze data to determine how to better reach potential customers and generate interest, while public relations experts craft brand stories and create relevant content to shape an organization’s public image. Both marketers and PR workers aim to create an image for their brand in the public eye.

Marketing 68

Marketing SEO Guidelines eBook 68

Melissa Agnes

AUGUST 28, 2014

She has worked in the Middle East for the past 5 years and, with her colleague, Julie Sprakel, carried out the first research study to assess usage of social media by the public in the Middle East region. Orla is a Nursing Lecturer from The Royal College of Surgeons Medical University in Bahrain.

Healthcare 238

Healthcare Social Media Media Case Study 238

Presspage

MAY 19, 2017

As Pew Research has pointed out , organizations are increasingly able to reach out to the public directly, in any number of ways, while journalists encounter greater difficulty in checking and confirming information from outside sources. Establishing global PR guidelines is of vital importance to corporate branding.

Corporate 68

Corporate Brand Branding Guidelines 68

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

JUNE 26, 2015

Peter LaMotte’s recent “Crush Crises Before They Spread” webinar provided attendees with examples of internal and external threats, explored how to incorporate influencers into a strategy and outlined eight steps to prepare for digital crises. 6. Build Social Guidelines. Want to learn how to crush a crisis before it begins? “I

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 93

B2B Marketing Measurement Social Media 93

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5 billion in 2014. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. The events that played out in the public sphere around OpenAI over the last few weeks have undoubtedly made it one of the biggest stories of the year.

Crisis 36

Crisis How To Guidelines Reputation 36

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. dollars in 2023. In addition, it shows no signs of slowing down with a projected annual growth rate of 5.7% in the coming years. Avoiding PR communication mistakes in this important market is paramount for PR pros.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Determine the kind of PR counsel you need.

Meeting 191

Meeting Agency Creativity Case Study 191

Landis PR

APRIL 19, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, cometis AG. ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. Photo courtesy of Akil Mazumder. For the original blog, please see here. Global ESG standards. Conclusion.

Report 52

Report Financial Internal International 52

Prohibition

AUGUST 3, 2023

This agility and responsiveness are vital in today’s dynamic media landscape, where trends and public sentiment can change rapidly. While public relations is an integral part of any marketing strategy, quantifying its effectiveness can be tricky without the right tools or expertise.

Measurement 62

Measurement Tools Guidelines Social Media 62

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands.

Financial 52

Financial Social Media Banking Media 52

Reputation Us

OCTOBER 15, 2019

The six-month collaboration includes: an audit of the nonprofit’s current reputation internally (e.g., public, political, media, social media), an actionable 2020 reputation management plan, and. Please see the bottom of page for submission guidelines. Submission Guidelines. staff, volunteers, donors) and externally (e.g.,

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Communications Conversations

JANUARY 5, 2021

Because many companies simply don’t have good social media governance guidelines in place. They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. This certainly isn’t the first time we’ve seen this happen.

Government 74

Government Social Media Viral Guidelines 74

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. Publicity and press coverage are great, essential even, but it does little good without loyal, engaged followers to share the news. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families.

Community 120

Community Guidelines Crisis Communications Instagram 120

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52