ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose.

Publicity 120

Publicity Storytelling Journalism Viral 120

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

ReimaginePR

JUNE 18, 2015

I saw only one Ice Bucket Challenge video that discussed the fear and horror of living with (and dying from) ALS. To have a fruitful conversation about support for your objectives with any level of government, you’d better be ready to explain how the ruling party can expect to translate their action into votes.

Airlines 120

Airlines Viral Government Local 120

MaccaPR

MAY 28, 2015

But what if parts - significant parts - of this breathtaking video story were staged? What if some of the father-daughter resonance of Hyundai’s “Message to Space” video wasn’t quite what it seems? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart.

Film 48

Film Marketing YouTube Advertising 48

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

NewsWhip

SEPTEMBER 17, 2019

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. The BBC’s top article was also about the Amazon fires, and Brexit news also dominated, with the government asking the Queen to prorogue Parliament one of the top five articles on the network for the month of August.

Viral 138

Viral Web Facebook Local 138

David PR Group

JULY 28, 2015

Restaurants, retail stores, banks, government buildings and even your neighbors are equipped with cameras, so if you are walking your dog, depositing your paycheck or just grabbing a cup of coffee, there may be video evidence of it somewhere. Each day, it becomes more likely that a damaging photo of video can be posted online.

Reputation 40

Reputation Viral Privacy Retail 40

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. Healthcare and Public Safety. Luckily, healthcare and biomedical R&D news breaks every single day. Eleanor Cates manages public interest accounts at PR Newswire.

Energy 40

Energy Healthcare Policies Agriculture 40

Prohibition

DECEMBER 17, 2021

Government officials. They will include first responders, relatives of customers, social media users, government representatives, regulators and more. In April 2017, a video showing aviation security officers dragging a passenger from United Express Flight 3411 became a source of international news. Domino’s Viral Staff Video.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. TikTok is a social media app that allows users to create and share short-form videos set to music. During Google Marketing Live in 2022, the company said that Shorts currently attracts 1.5

Privacy 62

Privacy Social Media Instagram Viral 62

Contently - Strategy

APRIL 24, 2019

For a finance brand, this might result in something like: “High-income millennials in the northeast are more likely to watch financial advice videos on Facebook than any other network, and engage disproportionately with content that triggers nostalgia.”. That engagement sparked discussion for a bigger video budget.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Stephen Waddington

DECEMBER 24, 2019

As part of the digital strategy, short films were made of each visit and were soon circulating on local Facebook posts, sort of mini-viral films mostly re-shared by Facebook users in the areas he visited. Anybody following twitter would think that we were about to have a Corbyn Government, even I was taken in.

Newspapers 78

Newspapers Film Local Policies 78

Scott Public Relations

NOVEMBER 10, 2022

And make a video about them – short, pithy, go for the gut. For example, there’s plenty of criticism around the government’s slow response to and denial of the threat of the coronavirus epidemic. Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions.

How To 52

How To Insurance Insurance Ethics 52

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Pictures and videos are very helpful to include, where possible and relevant, for several reasons. Pitches can make or break a PR campaign.

Pitching 164

Pitching Writing Digital PR How To 164

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Before his election Zelensky was best known for his starring role in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. government and others urged him to evacuate and offered help, Zelensky refused to budge. As the U.S. Aided by U.S.

Video 368

Video Government Leadership Viral 368

Melissa Agnes

FEBRUARY 9, 2016

As the Zika virus continues to spread, what are the major crisis management risks that healthcare organizations and government agencies should be thinking about? The three elements of a viral crisis. Whether or not it contains highly shareable content, from short and catchy headlines to emotionally enticing images or videos.

Crisis Management 186

Crisis Management Crisis Strategy Healthcare 186

NewsWhip

MAY 27, 2021

They’re becoming icons on TikTok videos, and we’ve even seen some pharma companies come up on recent Saturday Night Live skits. I think the pandemic has amassed an incredible opportunity for local media to really serve as these reliable sources for information, particularly given at state and local governments.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

It was easy and better to oppose the President in this completely different environment, unless you’re a B2G supplier (business-to-government). We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. It is an amazing gift to invite them into our spaces.

Report 225

Report Media Advertising Advertising 225