Newsfile

FEBRUARY 28, 2024

A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It appears as sponsored articles, videos, or social media posts. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? In truth, such steps had been coming for a century when John Milton criticized the English for requiring government approval to publish any book.

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. A government could be unsettled by a foreign player. Not this time.

Media 74

Media Viral Video Newspapers 74

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? And make a video about them – short, pithy, go for the gut. For example, there’s plenty of criticism around the government’s slow response to and denial of the threat of the coronavirus epidemic. That’s the kind of communication that goes viral.

How To 52

How To Insurance Insurance Ethics 52

MaccaPR

MAY 28, 2015

But what if parts - significant parts - of this breathtaking video story were staged? What if some of the father-daughter resonance of Hyundai’s “Message to Space” video wasn’t quite what it seems? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart.

Film 48

Film Marketing YouTube Advertising 48

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60